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Salary - (£30,000.00 - £50,000,00) Depending on experience - 30 Days Annual Leave Plus Bank Holidays - Commission and Bonus Structure - Pension - Private Healthcare - Hybrid & Remote Work Options
The SEO Specialist/Account Manager plays a crucial role in developing and executing effective SEO strategies to improve the online visibility and performance of client websites. This position involves a blend of strategic planning, technical SEO, and client management to deliver exceptional results across various industries.
Client Understanding and Relationship Management:
Client Understanding and Relationship Management:
- Understand the client goals, intent, and requirements to tailor SEO strategies effectively.
- Build and maintain strong client relationships to ensure satisfaction and retention.
- Communicate SEO progress and results to clients, providing insights and recommendations for continuous improvement.
SEO Strategy and Implementation:
- Research, develop, and implement comprehensive on-site and off-site SEO strategies for new and existing websites.
- Conduct keyword research to identify target keywords and phrases for improved search engine rankings.
- Perform site audits, competitor analysis, and identify opportunities for optimisation and growth.
- Develop and optimise site architecture, content, and technical elements to enhance SEO performance.
Performance Monitoring and Analysis
- Use SEO tools to track, analyse, and report on key performance metrics.
- Continuously monitor site performance, making data-driven decisions to optimise rankings and traffic.
- Stay up-to-date with SEO trends, algorithm changes, and industry developments to adapt strategies accordingly.
Content and Social Media Integration:
- Create and optimise SEO-friendly content to drive traffic and engage users.
- Utilise social media platforms to support SEO efforts and enhance overall online presence.
- Collaborate with content, development, and graphics teams to ensure cohesive and effective execution of strategies.
Technical SEO and Site Maintenance
- Make technical recommendations and basic edits on platforms like WordPress to improve SEO.
- Implement and manage backlink strategies to build authority and credibility.
- Ensure websites are technically sound and follow SEO best practices.
Team Collaboration and Development:
- Work closely with the SEO team to share ideas, problems, and drive continuous improvement.
- Train and mentor team members to enhance skills and knowledge in SEO practices.
- Foster a collaborative and supportive team environment, encouraging the sharing of best practices.
Continuous Improvement and Innovation:
- Identify opportunities for process improvement to enhance efficiency and profitability.
- Contribute to the development of technical strategy and thought leadership in the SEO space.
- Commit to personal and professional development through ongoing learning and research.
Skills and Knowledge
SEO Expertise:
- In-depth knowledge of organic SEO, including keyword research, technical SEO, and link building.
- Proficient in using SEO tools such as SEMRush, Google Analytics, Ahrefs, Moz, and Google Search Console.
Technical Proficiency:
- Understanding of web technologies, including HTML, CSS, and JavaScript, and their impact on SEO.
- Experience with WordPress and other CMS platforms.
Data Analysis and Reporting:
- Strong analytical skills to interpret data, generate insights, and create actionable reports.
- Familiarity with Excel and other data management tools for tracking performance metrics.
Content and Social Media:
- Ability to create and optimise content for SEO, including blog posts, articles, and web pages.
- Experience with social media platforms to support SEO and marketing efforts.
Communication and Collaboration:
- Excellent written and verbal communication skills for client interactions and team collaboration.
- Ability to present technical concepts clearly and effectively to non-technical audiences.
Problem-Solving and Creativity:
- Innovative and creative approach to identifying and solving SEO challenges.
- Ability to think strategically and implement solutions that drive measurable results.
Key Competencies
Client-Focused:
- Strong commitment to understanding and exceeding client expectations.
- Proven ability to manage client relationships and deliver high-quality results.
- Experience in leading and mentoring team members to foster growth and development.
- Ability to work collaboratively and contribute to a positive team environment.
Adaptability and Continuous Learning:
- Openness to learning new techniques and staying updated with the latest SEO trends.
- Flexible approach to changing priorities and adapting to evolving industry standards.
Organisational Skills:
- Excellent organisation and planning skills to manage multiple projects and deadlineseffectively.
- Structured and methodical approach to delivering work with high accuracy and quality.
Decision-Making:
- Ability to make informed decisions independently and know when to seek input fromothers.
- Strong problem-solving skills and the ability to prioritise tasks effectively.
Additional Requirements
Health & Safety:
- Champion safety and well-being at work by taking personal responsibility and promotingsafe behaviour.
- Encourage colleagues to follow safety guidelines and report potential hazards.
Continuous Improvement:
- Continuously seek opportunities to improve business operations and processes.
- Propose solutions to challenges and reduce non-value-added activities.
- Commit to personal development through proactive research, reading, and study.
Qualifications and Education Requirements
- Preferred: A degree in marketing, business, computer science, or a related field, or equivalent professional experience.
- Experience: Minimum 1 year of experience in SEO, including technical SEO, content marketing, and client management.
