Senior CRM Manager

• Job title: Senior CRM Manager
• Salary: Negotiable
• Location: Newcastle

We're partnering with an exciting and rapidly growing direct-to-consumer (DTC) brand, and we're looking for a talented Senior CRM Manager to take charge of retention and lifecycle marketing. This is your chance to work with a bold, creative brand that’s scaling quickly and building a highly engaged customer base. As the CRM Manager, you'll lead the strategy for email and SMS marketing, focusing on driving customer retention, engagement, and revenue growth. Using data and insights, you’ll help increase Lifetime Value (LTV), reduce churn, and create personalised journeys that keep customers coming back. Key Responsibilities:

• Email & SMS Campaigns: Plan and execute retention strategies to boost customer engagement and maximize revenue.
• Customer Lifecycle & LTV: Focus on increasing customer loyalty, repeat purchases, and lifetime value.
• Segmentation & Personalisation: Use data to deliver targeted, personalised messaging at each stage of the customer journey.
• Campaign Execution: Lead email and SMS campaigns, including automated flows and re-engagement programs.
• Analyse & Optimise: Track performance metrics (open rates, CTR, conversions, retention rates) and use insights to improve.
• A/B Testing: Test subject lines, content, and timing to continually enhance campaign performance.
• Subscriber Engagement: Manage communication with subscription customers for a smooth and engaging experience.
• Collaboration: Work closely with marketing, content, and design teams to ensure consistent branding and messaging.
• Compliance: Ensure all campaigns meet GDPR and marketing best practices.
• Stay Ahead: Keep up with industry trends and use new tools and strategies to improve performance.
• Team Leadership: Manage and guide a junior team to ensure campaigns run smoothly.

• Experience in CRM, retention marketing, or lifecycle marketing, ideally in e-commerce or DTC.
• Strong knowledge of LTV, retention strategies, and reducing churn in a fast-growing brand.
• Expertise in Klaviyo or similar CRM platforms and email/SMS automation best practices.
• Analytical mindset with the ability to turn data into actionable insights.
• Experience with Google Analytics and CRM reporting tools is a plus.
• Strong project management skills and ability to juggle multiple campaigns.
• Creative, strategic thinker with a focus on customer retention.
• Knowledge of GDPR and email marketing best practices.
• Proactive and results-driven, thriving in fast-paced environment