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Job Title: Ophthalmology Account Manager (OAM)
Hours: 09:00 to 17:00
Field-Based: Covering the Midlands patch
Department: MED
Principal Purpose
As an Ophthalmology Account Manager, you will oversee sales activities for a portfolio of diagnostic and surgical products, targeting clinics and theatres within your assigned region. This involves demonstrating equipment, qualifying leads, maintaining market intelligence, and achieving sales targets.
You will also manage sales planning, forecasting, and purchase orders while delivering product training and implementation for clients. Additionally, you will align marketing strategies and field requirements with the company's overall sales goals.
Key responsibilities include coordinating solutions with Regional Sales Managers, ensuring efficient workflows, and fostering customer satisfaction through commercial solutions and product supply contracts.
Principal Responsibilities
- Sales & Demonstrations:
- Present and sell surgical and outpatient product portfolios, demonstrating workflows in target accounts.
- Ensure proper organization and utilization of demonstration equipment to support sales opportunities.
- Conduct equipment demonstrations and coordinate with engineering, biomedical, and clinical staff, as well as procurement teams.
- Strategic Account Growth:
- Collaborate with Regional Clinical Application Specialists (CAS) to expand product share in key accounts.
- Identify, develop, and maintain sales prospects and key accounts for innovative products.
- Customer Engagement:
- Prepare and deliver tailored presentations, tenders, and proposals.
- Build and maintain strong customer relationships to ensure satisfaction and loyalty.
- Provide training, troubleshooting, and support for the product range.
- Sales Planning & Reporting:
- Develop and execute sales action plans and marketing campaigns.
- Accurately forecast sales for capital and consumable products.
- Maintain accurate records in CRM and market databases, ensuring up-to-date customer information.
- Create and review account plans quarterly to achieve territory objectives.
- Market Insight:
- Engage in exhibitions, workshops, and marketing events while upholding a professional demeanor.
- Communicate market trends, new product opportunities, and customer feedback to internal stakeholders.
Personal Attributes
- Communication: Ability to articulate product features and value effectively.
- Customer Focus: Empathy and tailored solutions to meet client needs.
- Technical Proficiency: Familiarity with medical technologies and ability to explain complex details accessibly.
- Resilience: Perseverance and adaptability to overcome challenges.
- Problem Solving: Critical thinking and creativity in resolving client concerns.
- Collaboration: Teamwork across departments, including marketing and technical support.
- Integrity: Honesty and professionalism to build trust with clients.
- Continuous Learning: Commitment to staying updated on industry trends and product advancements.
Experience
- Proven sales experience in medical devices or healthcare is essential.
- Knowledge of ophthalmology or experience with ophthalmic products is desirable.
- Technical experience in demonstrating and explaining medical equipment to professionals is an advantage.
Education
- Preferably a degree in business, life sciences, or healthcare.
- Certifications or training in medical sales or ophthalmology are advantageous.
Performance Measures
- Annual appraisals conducted by the Regional Sales Manager.
- Objectives set and reviewed yearly based on key performance indicators.
This role offers an exciting opportunity to work at the forefront of medical technology, contributing to improving patient outcomes while driving business success. If you have a proven sales track record in healthcare and are passionate about innovation, we encourage you to apply.
