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- Managing a variety of marketing channels, including direct mail, email campaigns, websites, SEO, events, social media, copywriting, and collaborating with external marketing partners and their current external consultants.
- Aligning marketing campaigns with sales efforts to maximise impact, within company objectives.
- Overseeing the creation and publication of marketing materials in collaboration with the external team.
- Planning, executing, and optimising promotional and lead generation campaigns, focusing on return of investment.
- Facilitating internal communication to align teams with business goals, keeping all relevant functions informed of objectives and activities.
- Providing performance insights and reporting to the Senior Team.
- Managing marketing campaigns in selected publications and identifying new market opportunities.
- Maintaining and updating company websites and managing and responding to social media campaigns and enquiries.
- Ensuring all marketing activities comply with company regulations.
- Organising and attending trade and public shows as required.
- Exceptional written and verbal communication skills, coupled with strong analytical and project management expertise.
- A solid understanding of commercial principles.
- A professional demeanour, strong work ethic, self-assurance, and a dynamic, engaging personality.
- Outstanding written and verbal communication abilities.
- A flexible and proactive mindset, with a capacity to work effectively in a small, collaborative team.
- Enthusiasm for contributing to the business, working independently, and taking initiative.
- A positive, ‘can-do’ attitude, ready to hit the ground running.
- A minimum of 2 years’ experience, preferably in direct marketing (experience within the financial services sector is desirable but not essential).
- A degree in marketing or substantial practical experience in a marketing role.
