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Position: Paid Search ExecutiveLocation: NorthamptonshireSalary: £30,000 to £35,000Hybrid: 4 days in office
Join our UK team in Northamptonshire as a PPC Specialist. If you're experienced in Paid Search and can assist our Head of Marketing in developing our PPC platforms, this role could be your perfect fit!
Ideal for a PPC Coordinator or Administrator with hands-on experience in the Google Ads suite, looking to broaden their knowledge and skills across all areas of performance marketing.
Responsibilities:
- Keyword Research:Identify relevant, high-traffic keywords for ad campaigns.
- Campaign Management:Oversee international markets (UK, EU, and Rest of the World excluding USA), focusing on planning, optimisation, creation, and execution.
- Multilingual Ad Campaigns:Manage campaigns in en GB, fr, de, es, it, pl
- Ad Copywriting:Craft compelling ad copy that accurately represents the product and attracts clicks.
- Bid Management:Monitor and adjust bids for optimal campaign performance within budget.
- Budget Management:Align advertising budgets with business goals and objectives.
- A/B Testing:Determine the most effective ad copy, keywords, and targeting strategies.
- Analytics & Competitive Analysis:Report and optimise channel and campaign performance, identifying areas of opportunity and competitive threats.
- Commercial Awareness:Present data-backed business cases to improve efficiency and drive new customer acquisition.
- Growth:Help achieve acquisition, revenue, and customer LTV targets across key markets.
- Processes:Develop efficient processes and workflows.
- Branding:Ensure unified messaging and consistent branding across all Google marketing and communications.
- Communication:Clearly communicate search strategies, optimisation techniques, and results to stakeholders.
About You:
- Proven PPC Marketing Experience:Strong background in PPC marketing, either agency or in-house.
- Google Ads Suite Expertise:Experience with Bing, optimisation, account set-up, attribution, and reporting.
- Multilingual and Multi-Currency Campaigns:Familiarity with managing campaigns in multiple languages and currencies.
- Analytical Skills:Strong analytical skills with attention to detail.
- Strategic and Tactical Abilities:Blend of analytical, creative, and numerical skills.
- Numeracy:Highly numerate and comfortable in a data-driven environment.
- Stakeholder Management:Excellent stakeholder management skills.
- Digital Analytics Capability:Experience with tools like Google Search Ads, Google Ads, Google Merchant, Google Looker (Google Data Studio), HubSpot, SEMrush.
- Project Management:Ability to meet deadlines, manage multiple projects, and adapt to changing business priorities.
- Team Support:Willingness to support and cover for team members, providing opportunities to learn different areas within the marketing department.
Company Benefits:
- Flexible working hours
- Friday working from home.
- Annual leave 25 days plus bank holidays
- Team trips to marketing conferences
- Free fresh fruit and hot drinks
- Company claims back scheme on various health services.
- Company pension scheme
- Free Parking
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