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Position: Paid Search ExecutiveLocation: Northamptonshire Salary: £30,000 to £35,000Hybrid: 4 days in officeReporting to: Head of Marketing
Join our UK team in Northamptonshire as a PPC Specialist. If you're experienced in Digital Marketing (Paid Search) and can assist our Head of Marketing in developing our PPC platforms, this role could be your perfect fit!
Ideal for a PPC Coordinator or Administrator with hands-on experience in the Google Ads suite, looking to broaden their knowledge and skills across all areas of performance marketing.
Responsibilities:
- Keyword Research: Identify relevant, high-traffic keywords for ad campaigns.
- Campaign Management: Oversee international markets (UK, EU, and Rest of the World excluding USA), focusing on planning, optimisation, creation, and execution.
- Multilingual Ad Campaigns: Manage campaigns in en GB, fr, de, es, it, pl.
- Multi-Currency: Handle £ Pounds and € Euro.
- Ad Copywriting: Craft compelling ad copy that accurately represents the product and attracts clicks.
- Bid Management: Monitor and adjust bids for optimal campaign performance within budget.
- Budget Management: Align advertising budgets with business goals and objectives.
- A/B Testing: Determine the most effective ad copy, keywords, and targeting strategies.
- Analytics & Competitive Analysis: Report and optimise channel and campaign performance, identifying areas of opportunity and competitive threats.
- Commercial Awareness: Present data-backed business cases to improve efficiency and drive new customer acquisition.
- Growth: Help achieve acquisition, revenue, and customer LTV targets across key markets.
- Processes: Develop efficient processes and workflows.
- Branding: Ensure unified messaging and consistent branding across all Google marketing and communications.
- Communication: Clearly communicate search strategies, optimisation techniques, and results to stakeholders.
About You:
- Proven PPC Marketing Experience: Strong background in PPC marketing, either agency or in-house.
- Google Ads Suite Expertise: Experience with Bing, optimisation, account set-up, attribution, and reporting.
- Multilingual and Multi-Currency Campaigns: Familiarity with managing campaigns in multiple languages and currencies.
- Analytical Skills: Strong analytical skills with attention to detail.
- Strategic and Tactical Abilities: Blend of analytical, creative, and numerical skills.
- Numeracy: Highly numerate and comfortable in a data-driven environment.
- Stakeholder Management: Excellent stakeholder management skills.
- Digital Analytics Capability: Experience with tools like Google Search Ads, Google Ads, Google Merchant, Google Looker (Google Data Studio), HubSpot, SEMrush.
- Project Management: Ability to meet deadlines, manage multiple projects, and adapt to changing business priorities.
- Team Support: Willingness to support and cover for team members, providing opportunities to learn different areas within the marketing department.
Company Benefits:
- Flexible working hours
- Friday working from home.
- Annual leave 25 days plus bank holidays
- Team trips to marketing conferences
- Free fresh fruit and hot drinks
- Company claims back scheme on various health services.
- Company pension scheme
- Free Parking
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