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We are seeking a dedicated and innovative Product Marketing Manager with a proven track record in the FMCG or Consumer Goods industry. The successful candidate will be required to drive growth, optimise market share, and ensure the successful launch of new products.
Client Details
Our client is a renowned business with an international footprint in the FMCG sector. With over 5,000 employees, they are known for their commitment to innovation and quality in the design, manufacture, and distribution of household appliances.
Description
- Develop and execute strategic marketing plans to achieve corporate objectives for products and services.
- Conduct market research to identify market requirements for current and future products.
- Collaborate with the sales and product development teams to align strategies and achieve business goals.
- Monitor and analyse sales volumes, market share trends and competitive activity.
- Develop and manage the marketing budget.
- Direct marketing and advertising activities to ensure consistency with product line strategy.
- Manage agency partners to execute marketing strategies.
- Oversee the development and execution of launch plans for new products.
Profile
A successful Product Marketing Manager should have:
- Proven experience in a similar role within the FMCG or Consumer Goods industry.
- Strong understanding of customer and market dynamics and requirements.
- Proven ability to design, develop and implement strategic marketing plans.
- Excellent leadership, communication, and decision-making skills.
Job Offer
Product Marketing Manager Offer:
- A competitive salary package in the range of £50,000 to £60,000 per year.
- Hybrid working (3 days in the Birchwood office per week).
- An opportunity to work in a fast-paced, innovative FMCG industry.
- The chance to be part of a diverse and global team.
- A culture that values work-life balance and employee growth.
