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Ecommerce and Digital Marketing Strategist (12-Month Maternity Cover, may become perm)
We are seeking a proactive and data-driven E-commerce and Digital Marketing Professional to join my client on a 12-month maternity cover. As a key member of the team, you will oversee e-commerce operations, manage Google Ads campaigns (especially Performance Max), and lead SEO, content, and digital PR strategies. This role requires experience in managing paid media, collaborating with third-party SEO agencies, and optimising website content and performance to drive traffic, conversions, and sales.
Key Responsibilities:
- Oversee day-to-day e-commerce operations, including product listings, pricing, and inventory management.
- Plan, implement, and optimise Google Ads campaigns with a focus on Performance Max.
- Manage SEO strategies and collaborate with developers to implement technical SEO actions.
- Lead content creation, digital PR, and brand marketing initiatives to engage customers and improve organic visibility.
- Track and report on marketing performance, providing actionable insights to senior leadership.
- Collaborate across teams to align marketing efforts with real-time stock availability.
- Proven expertise in Google Ads, particularly Performance Max campaigns.
- Experience managing SEO strategies and working with third-party agencies.
- Strong proficiency in analytics and reporting tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Strong organisational skills and experience in fast-paced environments.
- Excellent communication and reporting skills at senior management levels.
- Familiarity with Mailchimp or Meta Business Suite.
- Dynamic work environment with a variety of tasks.
- Competitive salary and staff discounts on our products.
- Flexible working arrangements.
