- Design and implement effective email marketing campaigns aligned with business objectives.
- Manage the end-to-end email campaign process, including planning, targeting, segmentation, and performance analysis.
- Utilise data-driven insights to optimize campaign performance and achieve KPIs.
- Collaborate with cross-functional teams to integrate email marketing with overall digital strategies.
- Stay updated with industry trends and best practices to improve email marketing efforts continuously.
- Proven experience in email marketing with a strong track record of successful campaigns.
- Familiarity with SMS/Mobile marketing is highly desirable.
- Excellent analytical skills with the ability to interpret complex data sets.
- Strong attention to detail and a creative mindset.
- Effective communication and teamwork abilities.
- Full eligibility to work in the UK and living within commuting distance of Norwich.