Marketing Manager - Logistics

Marketing Manager - Logistics | Nottingham (In-office) | Salary up to 60,000 per annum

Zachary Daniels are excited to be partnering with a leading logistics business based in Nottingham. They are passionate about delivering exceptional services in the logistics sector, and are looking for a Marketing Manager who shares that enthusiasm. If you thrive in a collaborative, fast paced environment and love crafting marketing strategies that drive results, we want to hear from you!

To be considered you must have B2B marketing experience, ideally within a logistics or transportation business.

Company Benefits:

• Company Car or Car Allowance
• Contributory Pension with up to 6% Employer Contribution
• Life Assurance (4 times basic salary)
• 25 Days Holiday plus Bank Holidays
• Family-Focused Benefits: Up to 8 Weeks Paid Enhanced Parental Leave for New Parents

Your Role: As our Marketing Manager, you'll lead a talented team to create and implement exciting marketing strategies that attract high-quality leads. You'll be at the forefront of digital marketing efforts, utilising various channels-from email campaigns to social media-to showcase our services and drive engagement.

The role as Marketing Manager:

• Lead the Way: Guide our Marketing team in developing strategies that generate buzz and leads through email, paid ads, social media, SEO, and more.
• Analyze and Optimize: Dive into the data to track and refine our lead generation efforts, ensuring we're maximizing our ROI and improving conversion rates.
• Digital Strategy Guru: Oversee our digital marketing approach, managing everything from our website and SEO to PPC campaigns and social media presence.
• Content Creation: Lead the charge in creating engaging content for our digital platforms, including blogs, case studies, whitepapers, and email marketing.
• Performance Monitoring: Keep a close eye on campaign performance and use insights to inform our strategies and make informed decisions.
• Collaborate Across Teams: Work hand-in-hand with our sales and account management teams to align our marketing efforts with customer needs and sales goals.
• Support Sales Efforts: Develop marketing materials and collateral that empower our account managers to close deals and enhance client relationships.

What We're Looking For:

• B2B Marketing Experience: You've got a solid background in B2B marketing, ideally within the logistics, freight, transportation, or industrial service sectors.
• Proven Track Record: You have a history of successful lead generation and digital marketing initiatives.
• Tech-Savvy: Familiarity with CRM systems (like Salesforce) and marketing automation tools (e.g., HubSpot, Marketo) is a must.
• Data-Driven: You're comfortable working with data and analytics to guide your marketing strategies.
• Creative Thinker: A strong understanding of SEO, PPC, social media, email marketing, and content creation is essential.

BBH31852