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Website/Digital Manager, Oldbury, to £35k
Established for over 30 years this Group has continued to grow and develop to become one of the leaders within their sector.
With their own In-House Design and Digital Department, they are now looking to appoint an experienced Website Manager, who will be responsible for devising and implementing a strategy that grows sales and profit for the website, and increases footfall into the companys branches.
Due to the requirements and company set up this will be an office/site-based position Monday to Friday.
You will be responsible for:
Managing creative content, design and producing of adverts and marketing material (On and Offline)
Working with an external Agency to schedule and plan website development and maintenance in line with current strategy.
Identify ways of further increasing the companys brand awareness.
Improving quality and traffic acquisition.
Research market to discover new trends and technologies to improve digital performance.
Analyse data to deliver data driven strategies in order to deliver top performance and achieve KPIs.
Develop content calendar and oversee website uploads and landing pages development.
Shaping and delivering the ecommerce strategy to drive on/off-line traffic and sales and improve the customer experience.
Managing the customer database and communication using various channels, including email, post, SMS.
Requirements:
Prior experience in a similar role.
Team supervision/management skills would be beneficial.
Digital, Ecommerce, Business or similar qualification/degree (beneficial).
Providing insight to optimise product and price point mix across a wide catalogue of products.
Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
Understanding of UX, web design, customer flow and web analysis.
Confidence in traffic analysis, reporting tools and optimisation.
Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
Highly commercial with an analytical mind-set.
Excellent written and verbal communication skills.
Proficiency in relevant reporting tools including Google Analytics.
Experience/upstanding of Meta.
Understanding and experience in, Adobe Photoshop, InDesign, Dreamweaver and Illustrator (Advantageous, not essential).
Knowledge and understanding of photography and videography concepts (useful).
You must be presently living in the United Kingdom
Sponsorship is not available so you will need to have full leave to remain.
