Marketing Executive

About the Role

The successful candidate will have an excellent understanding of the marketing delivery chain and will work on a range of campaigns, including brochure production, direct mail, advertising, content creation, customer communications, events, and PR. The goal is to ensure the highest return on investment through engaging and effective marketing strategies.

Key Responsibilities:

• Execute key marketing activities across offline channels, ensuring timely and on-budget delivery to drive customer retention and acquisition.

• Develop and manage a diverse range of offline campaigns, including brochures, direct mail, advertising, content, PR, and event-based marketing initiatives.

• Coordinate with relevant departments to keep them informed of current and upcoming marketing activities.

• Identify opportunities for integrating offline campaigns with online efforts for a seamless customer journey.

• Collaborate with internal and external partners to produce and deliver high-quality marketing materials.

• Work closely with creative agencies to develop compelling campaign messaging and creative content.

• Partner with the PR agency to identify and manage press opportunities.

• Ensure all content resonates with target audiences and supports customer acquisition and retention goals.

• Support customer-facing communications, such as offline promotional content and targeted customer comms, ensuring high standards of briefing, writing, and proofreading.

• Maintain consistency with brand identity, tone, and messaging guidelines.

• Utilise analytics tools and customer feedback to measure and improve the performance of offline campaigns.

• Regularly monitor and report on campaign success, offering actionable insights to refine future strategies.

• Assist the Marketing Manager, Head of Marketing, and the broader marketing team as needed.

• Stay informed about marketing trends and bring innovative ideas to the team.

Who We're Looking For:

As a Marketing Executive, you will be a strong communicator, confident in a fast-paced environment with an exceptional eye for detail and a passion for the travel industry. In addition, the ideal candidate will have:

• At least two years of marketing experience.

• Proven track record of working on effective marketing campaigns.

• Excellent communication skills, with the ability to liaise with internal and external stakeholders.

• Strong writing and proofreading skills.

• High level of computer literacy, including Microsoft Office.

• Experience in print management and direct mail (preferred).

• Strong problem-solving and decision-making skills.

• Well-organised with the ability to meet tight deadlines.

• Task-oriented and able to work both independently and as part of a team.

• A customer-focused mindset with a keen eye for detail.

This is an excellent opportunity for a marketing professional looking to grow their career within a dynamic and forward-thinking organization. If you have the skills and experience required, apply today!

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.