Marketing Manager

Are you a Marketing expert who enjoys both the strategic and creative elements of Marketing? Do you see yourself working with a rapidly growing organisation with a role that allows you creative and strategic control? If so, we have the perfect position for you!

Job Title: Marketing Manager

Location: Orpington, full time office based

Contract Details: Full Time / Permanent

Salary: Up to £60,000 DOE

Benefits: Competitive salary package, flexible depending on experience, company pension scheme, 25 days annual leave plus bank holidays, company profit share scheme - uncapped!

About Our Client: Our client is a rapidly growing packaging company who have grown from a c£6m to c£7.5m turnover company in the last 12 months. Continuing to grow and partner with some of the most reputable brands in their space, they are now broadening their offering to the European market. This is a very exciting to join them as they embark on continued growth and are looking for a Marketing Manager to join them in their journey.

Role Overview: Reporting directly to the Managing Director of the business, you will lead and oversee all aspects of the company's marketing efforts. You will be responsible for growing the company brand and marketing positioning and support the sales effort with the provision of quality leads and marketing material. This role will be responsible for developing and implementing comprehensive marketing strategies that drive brand awareness, customer engagement and revenue growth through both digital and traditional marketing.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with company goals and objectives.
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges.
• Set clear KPIs, monitor performance, and adjust strategies to optimize results.
• Plan, develop, and manage integrated marketing campaigns.
• Oversee content creation, ensuring messaging aligns with brand voice and target audience needs.
• Collaborate with cross-functional teams (sales, product, design) to ensure cohesive campaigns.
• Create and manage company exhibitions including stand design, budget, program and follow up.
• Manage SEO, SEM, email marketing, social media, and paid advertising strategies.
• Analyse digital metrics and make data-driven decisions to improve campaign performance.
• Oversee website updates, ensuring content is optimized for user experience and conversions.
• Manage all graphic design needs including customer presentations, customer bespoke product branding, leaflets, and online graphics.
• Oversee content including wording and photography.
• Maintain and evolve the company's brand identity across all channels and materials.
• Develop and implement strategies to enhance brand visibility and reputation.
• Manage the marketing budget, ensuring efficient allocation of resources.
• Monitor spending and ROI on all marketing activities.

Desirable (knowledge, skills, qualifications, experience):

• Proven background within a B2B marketing management position with a proven track record of creating and executing successful marketing campaigns and strategies.
• Sound experience with both traditional and digital marketing.
• A self-starter who's focused on outcomes.
• Good project / task management skills.
• Experience in creating press releases and gaining press exposure with article publication.
• Creative thinking with a passion for innovation and staying ahead of industry trends.
• Strong understanding of digital marketing tools and platforms.

If you are a highly motivated individual with a passion for supporting growing organisations, we would love to hear from you. Please apply today!

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