Marketing Strategist

Robert Half is excited to partner with Global Water Intelligence (GWI) for a Marketing Strategist specialising in content marketing to join our growing team. Offering £28-32,000 depending on experience plus excellent benefits, including hybrid working from our Central Oxford offices (3 days a week onsite).

The role:

The Marketing Strategist will collaborate widely within the business, serving as a pivotal part of several cross-functional teams including representatives from our sales, content, and design teams to help them deliver maximum impact.

Responsibilities include (but are not limited to):?

Email marketing:

• Marketing software expert who makes sure we're using our platform (Force24) to the highest level. This will involve liaising between design and product marketing specialists, ensuring we have mobile friendly email designs.
• Email automation for nurture campaigns for free trialists, webinar signups and renewals, in collaboration with our Customer Success team.
• Split testing on larger campaigns in terms of design and messaging and tracking what works and what doesn't across multiple campaigns, making sure this information is taken onboard by the team and taking care of analytics so this can be presented to senior leadership.
• Diagnosing and resolving CX/UX issues such as the unsubscribe flow or the number of emails sent to a customer.
• Security issues such as domain blacklisting. Conversion rate optimisation.
• Understanding of how to use AI to gain knowledge on how to implement all this.

Product specific:

• Taking ownership over promotional efforts for the UltraFacility platform, pioneering new initiatives and tailored messaging to key microelectronics and ultrapure water market players.
• Assuming a leading role in promoting GWI whitepapers, working with our analyst team as well as some of the water sector's most innovative and influential companies to maximise the reach and deliverability of our bespoke research projects.
• Designing and implementing our social media strategy for the GWI main page, ensuring we continue to provide varied, high-value content which will enable us to continue growing our social media presence and generating a steady stream of leads of our sales team.
• Working alongside our Advertisement & Sales team to generate new leads and sponsorship opportunities both within our publications and at our live events.
• Involvement in developing marketing strategies and value propositions for our product portfolio.
• Audience profiling and segmentation (including list segmentation and targeted campaigns), marketing content production, writing press releases.
• Mentoring and collaborating with members of the marketing team to ensure all our content marketing output is of the highest quality.?
• Producing website mock ups and copy, and maintaining website content to publicise our research and publications.?

We're looking for someone who has some or all the following experience/ qualities:

• Previous experience of marketing, preferably in the B2B marketing or publishing sector.?
• Email marketing software experience, ideally Spotler, Force24 or Hubspot.?
• A flair for design (experience with Adobe InDesign, Illustrator and Photoshop would be beneficial).?
• Excellent copywriting skills.?
• Experience with CRMs and CMS.?
• Experience in collaborating and building relationships with other teams.???
• An interest in research and data.?
• Highly organised with the ability to work on several projects at varying stages.?
• A Bachelor's degree.?
• Able to travel to our central Oxford office at least 3 days per week, as well as ability to travel internationally through the year for key events

What we offer in return:

£28,000 - £32,000 base salary according to experience

Benefits include:?

• 25 days of holiday excluding bank holidays.?
• Progression and career development opportunities?
• International travel?opportunities
• Quarterly bonuses of up to £1000
• Central Oxford location with excellent commuter links

We understand that investing in and nurturing great people is key to our future success - and to your future success too. We focus on building the confidence and capabilities of our people; many of our managers and leadership team have climbed the ladder within the company.?

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: gb/en/privacy-notice.