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Role: Marketing Coordinator – Penrith, Cumbria
Salary: £28k- £30k per annum
Hours: 8am- 5pm Monday to Friday (36.5 hours)
Benefits:
- Generous holiday entitlement of 26 days per annum + bank holidays
- Choice of company car/ car allowance
- Discretionary Bonus Scheme
- Holiday Buy Back Scheme
- Company Pension Scheme
- Private Medical Insurance Scheme
- Healthshield membership
- Life Assurance Scheme
- Share Purchase Plan
- Highstreet/ Store Discounts
- Development Opportunities
Elevation Recruitment Group - Marketing Division are excited to be exclusively working within a division of a national Construction business who are on the lookout to grow their team with the addition of a Marketing Coordinator.
The role of the Marketing Coordinator is to assist the regional Sales team, RMD and National Marketing Manager in executing the marketing strategy, as well as coordinating customer communications, to support the region’s business objectives and continued growth. There will also be elements in supporting other departments in the region occasionally.
Main responsibilities:
- Support the regional Sales team and National Marketing Manager amassing quality leads and adequate footfall by analysing buyer profiles and local market information that will be used to devise a development marketing strategy and make recommendations for tactical messaging and content.
- Perform regular audits of all digital collateral, including, but not limited to, development web pages, Google pay-per-click campaigns, social media, and portals, ensuring that copy and imagery is brand compliant, grammatically correct and promoting Gleeson’s core values.
- Assist the sales team and admins in ensuring new plot releases are correctly uploaded to the website and portals and digital communications are scheduled.
- Assist the sales teams in the formation and execution across all digital channels and portals.
- Attend weekly meetings with sales to discuss lead performance and provide recommendations of upcoming activity to overcome issues.
- Work closely with National Marketing Manager to support strategic, forward planning on focus developments
- Assist the regional team in the organisation of regional development and community events, including show home openings, dignitary visits and charitable endeavours.
- Conduct regular development visits to ensure that collateral, signage, and the sales arena are brand compliant and in good condition, as well as checking the status of any stock plots and featured homes, ensuring such plots are presentable before focus campaigns are scheduled.
- Build relationships with key stakeholders, including sales colleagues and RMD, ensuring all parties are aware of any specific campaigns, current development marketing strategies and messaging and Community Matters-related activity and events.
IDEAL EXPERIENCE:
- This is a marketing role and will require a full mix marketer
- Proficient communicator, including strong copy writing skills
- A marketing degree or relevant marketing experience
- Good stakeholder management skills
- Able to prioritise effectively with good time keeping
- Knowledge of the house building and/or construction industry
- UK driving licence
