- Develop and implement strategic brand plans to achieve growth targets.
- Lead and manage marketing campaigns across PR, digital, social, experiential, and shopper marketing channels.
- Oversee creative and activation agencies to ensure high-quality execution of brand initiatives.
- Drive trade marketing activities and shopper activation plans.
- Maintain brand consistency across all touchpoints, including packaging and communications.
- Work closely with the customer marketing team to leverage audience insights and enhance brand positioning.
- Monitor and evaluate campaign success, making data-driven recommendations for improvement.
- Support international distributors and third-party partners with brand materials.
- Foster strong internal communication to ensure brand alignment across teams.
- Strong verbal and written communication skills with the ability to engage stakeholders.
- Strategic thinker with the ability to align brand initiatives with corporate objectives.
- Experience managing relationships with agencies and internal teams.
- A proven track record in marketing, brand management, or related fields.
- Ability to analyse market trends and consumer insights to drive brand performance.
- Excellent planning, organization, and leadership skills.