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We are delighted to be working in partnership with Plymouth Argyle Football Club to appoint them a Marketing and CRM Manager. This is an excellent opportunity to join Argyle in a hugely important role for the club.
THE ROLE OF MARKETING AND CRM MANAGER:
- Develop and execute innovative marketing campaigns across digital, social, and traditional platforms.
- Manage CRM strategy, ensuring data accuracy, segmentation, and regulatory compliance.
- Champion digital transformation, leveraging technology to improve fan engagement and commercial outcomes.
- Optimise supporter retention and acquisition, using insights and analytics to drive personalised marketing.
- Focus on local audience growth and engagement, ensuring marketing strategies cater primarily to Plymouth Argyle’s core fan base while identifying opportunities for international expansion.
- Collaborate with commercial teams to create targeted B2B marketing initiatives.
- Lead global marketing efforts, identifying international growth opportunities for Plymouth Argyle.
THE IDEAL CANDIDATE FOR THE MARKETING AND CRM MANAGER:
- Strong background in digital marketing, innovation, and audience segmentation.
- Proven experience in CRM management and data-led marketing strategies.
- Expertise in campaign lifecycle management, including planning, execution, and evaluation.
- Ability to analyse supporter behaviours to drive engagement and revenue growth.
- Experience in marketing to both local and international audiences, with a primary focus on strengthening local fan engagement.
- Proficiency in marketing automation, CRM systems, and digital advertising platforms.
- Strong written and verbal communication skills with the ability to craft compelling marketing messages.
- Highly organised with the ability to manage multiple projects and deadlines.
All applications via Jamie Miller Recruitment.
