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Full Time- 37 hours per week
Overview
This position plays a key role in executing an integrated communications program to increase brand awareness, drive lead generation, and deepen engagement with key stakeholders for PML Applications.
This full-time position would coordinate efforts across multiple channels including social media, public relations, digital marketing, events, and direct stakeholder outreach. Responsibilities:
Social Media Management
- Oversee corporate social media channel(s)
- Develop and implement a content calendar aligned with business development campaigns
- Write compelling copy and select engaging visuals for posts
- Monitor channels, engage with audiences, and join relevant conversations
- Track performance metrics and provide reports on social media KPIs
Media Relations
- Draft press releases, media advisories and pitch materials
- Coordinate interviews, profiles, bylines and speaking opportunities
- Build and maintain the media list of key industry contacts
- Monitor news and identify opportunities for PML Applications commentary
- Amplify media coverage on social media and internal channels.
Digital Marketing
- Explore options for digital marketing team and work with the PML MarComms function on website updates, content development and SEO
- Assist with email campaigns and marketing automation initiatives (in support of business development)
- Provide content and creative support for paid digital campaigns
- Track website metrics including traffic sources, bounce rates and conversions
Events
- Coordinate logistics for events which PML Applications sponsors, attends or hosts
- Develop event promotions including social media, email invitations and website
- Assist with onsite staffing of booths/sessions and create event recaps
- Track event metrics such as registrations, leads generated and costs.
Stakeholder Engagement
- Maintain stakeholder database and manage outreach cadence (alongside Business Development)
- Develop newsletters, email communications and presentation materials
- Assist with planning and executing stakeholder meetings and events
- Monitor stakeholder sentiment across channels and news sources
General
- Contribute to monthly MarComms PALEC report highlighting activities and results
- Monitor channels for customer service/reputation management needs
- Ensure brand and messaging consistency across all communications
- Identify new communications tactics, tools and emerging channels to test
- Proofread and edit all external-facing communications materials
- Pitch in on other projects and responsibilities as needed
Qualifications:
- Bachelor's degree in communications, marketing, PR, journalism or related field
- 3-5 years of experience in communications, marketing, PR or social media roles
- Excellent writing, editing and communications skills
- Strong project management and organizational abilities
- Proficient with communications tools like Hootsuite, MailChimp, WordPress, etc.
- Experience with web analytics, SEO, marketing automation a plus
- Self-motivated with the ability to work independently and multi-task
- Detail-oriented with a focus on quality, consistency and results
- Familiarity with the maritime sector a plus
The Communications Officer role is crucial for coordinating and implementing the various communications initiatives in a cohesive, integrated manner. The person in this role will work cross-functionally across the company to execute an impactful, data-driven program that elevates PML Applications brand reputation and engagement with target audiences.
Closing date: Friday 10th January 2025
Interviews will be held on: Monday 20th January 2025
CV and Cover letter to be sent.
