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CRM Lead

Talent Guardian
Posted 2 days ago, valid for a month
Location

Poole, Dorset BH15 3TE, England

Salary

ÂŁ42,000 - ÂŁ50,400 per annum

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Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • ThruDark is seeking an elite CRM Lead with 3-5 years of experience in CRM, email marketing, or a related field, preferably in e-commerce.
  • The role focuses on developing a comprehensive CRM strategy to enhance customer retention and loyalty through data-driven campaigns.
  • Candidates must have proficiency in platforms like Klaviyo and experience in analyzing and optimizing CRM performance metrics.
  • The position offers a competitive salary, pension scheme, and additional benefits including staff discounts and access to an onsite gym.
  • ThruDark emphasizes a dynamic team environment with opportunities for hybrid working and generous holiday allowances.
  • Klaviyo
  • Shopify
  • Email Marketing
Our client, ThruDark, are seeking an elite CRM Lead—someone who thrives in the fast-paced, high-performance world of data-driven marketing and customer engagement.This isn't just another role; it’s a mission to elevate the customer experience and take ThruDark’s loyalty and retention strategies to the next level.The Mission:
  • Strategic Architect: Lead the development of a comprehensive CRM strategy with pinpoint accuracy, aimed at bolstering customer retention, loyalty, and increasing lifetime value. Every move matters.
  • Data Commander: Dive deep into customer behavior and insights. Use this intelligence to craft personalized, data-driven campaigns across email, SMS, and loyalty platforms that hit the mark every time.
  • Targeted Precision: Segment audiences with surgical precision, ensuring that every message resonates with the right customer at the right time.
  • Automation Specialist: Design automated workflows for onboarding, re-engagement, win-back, and loyalty campaigns that run like a well-oiled machine.
  • Tactical Analyst: Track, measure, and optimize CRM performance metrics—open rates, conversion rates, CLV, and churn rates—ensuring continuous improvement and mission success.
  • Optimization Expert: Use A/B testing to continuously refine campaigns. From subject lines to content, you’ll find and deploy the winning formula.
  • Customer Journey Specialist: Identify touchpoints where the customer experience can be refined and optimized. The goal is seamless, omnichannel integration and superior engagement at every step.
  • Data Guardian: Uphold data accuracy, ensure compliance with GDPR, and manage customer information with the highest level of precision and integrity.
  • Cross-Team Collaborator: Work side by side with Marketing, E-commerce, and Content teams, aligning CRM efforts with broader business objectives to maximize impact.
Required Capabilities:
  • Experience: A minimum of 3-5 years in CRM, email marketing, or a related field, ideally within e-commerce or a performance-driven brand.
  • Technical Mastery: Command of platforms like Klaviyo, BI/Data stacks, and loyalty apps such as Loyalty Lion or Yotpo.
  • Analytical Precision: A sharp eye for data, with the ability to extract insights and drive strategic decisions.
  • Customer-Centric Vision: A deep passion for understanding customer behavior and improving their lifecycle experience.
  • Operational Excellence: Capable of juggling multiple projects while maintaining flawless execution.
What They Offer:
  • Competitive salary and pension scheme.
  • Exclusive clothing and staff discount allowance.
  • Access to an onsite gym.
  • A dynamic, passionate team environment with regular team events.
  • Generous holiday scheme
  • Hybrid working scheme
  ThruDark isn’t just looking for a CRM Lead; they are looking for someone who’s ready to command and conquer. Apply now !

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.