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Poole Bay Holdings - Marketing Executive
Location: Poole
We are recruiting for a PPC Executive who will work across our dynamic eCommerce portfolio. The ideal candidate is highly motivated, and results driven.
Main Purpose:
Working within our marketing team, the PPC Executive will support our paid advertising campaigns. This role involves hands-on management and in-depth analysis to drive sales and improve conversions. The PPC Executive will work closely with our PPC Specialist and will help identify, propose, and implement changes and improvements to key fundamentals of our paid search campaigns to drive sales and improve conversion.
Responsibilities & Skills:
- Daily management and optimisation of PPC accounts and paid advertising, including shopping campaigns.
- Creating, implementing, and testing campaigns across various platforms including Google and Microsoft/Bing.
- Management of Google merchant centre and shopping feeds.
- Running and Analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares and more.
- Analysing KPI results of campaigns to identify opportunities, feeding back performance and proposed actions to others within Marketing.
- Ensuring campaigns stay within budget or are exceeding performance targets to justify overspend.
- Running improvement tests across our advertising to find optimal ways of investing more for improved performance.
Knowledge & Experience:
- Hands-on experience with Google Ads and Microsoft Ads, including Search, Performance Max, and shopping campaigns.
- Working knowledge of Google Merchant Centre and shopping feed management.
- Knowledge of Google Analytics (GA4).
- Knowledge of Bidding Types, Campaign Types, Audiences and Scheduling.
- 1+ years of hands-on experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management.
- Responsibility for reporting on PPC KPIs across and up reporting chains.
- Experience with writing Ad Copy and A/B testing improvements.
About Us:
We are leading marketers and manufacturers of diverse products for businesses, schools, and government organisations. Established in 1993 and based in beautiful Poole, Dorset, we have 120,000 square feet of warehouse, factory, and office space, employing a team of over 200 fantastic people. We offer a friendly and dynamic place to work where our people are empowered and motivated to make a difference.
What We Offer:
- Competitive Salary: 26,000-32,000
- Hybrid working arrangements (after training and settling in period)
- 25 days holiday (including Christmas closure) rising with years of service, bank holidays.
- Working hours: Monday to Friday, 09:00-17:00
Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and ability to perform the duties of the job.
