Managing and delivering upon the Digital Marketing strategy
Campaign Management - social media, email and paid advertising initiatives
Data analysis and reporting - track, measure and report on ROI / performance

Digital Marketing Manager - An exciting opportunity has arisen within an established, growth focused organisation. With their head office in the Poole area, our client is looking for an experienced Digital Marketing person to join their office based marketing team, to focus on driving the digital marketing strategy across multiple brands within the business. The Digital Marketing Manager will be a crucial part of the marketing team, reporting into the Head of Marketing, and working alongside various stakeholders in the organisation, to develop and executive a comprehensive customer-focused, digital marketing strategy to support lead generation objectives, and overall business growth. With both a creative approach and analytical mindset you will plan, implement and manage social media campaigns, manage and optimise paid advertising campaigns, and interpret data to provide actionable insights. Digital Marketing Manager key responsibilities:

Develop and execute a comprehensive customer-focused CRM digital marketing strategy to support business growth, and lead generation campaigns
Campaign Management: Plan and optimise social media and other paid advertising campaigns (LinkedIn, Google Ads etc)
Work im collaboration with the Brand Marketing Manager to align content plans with overall marketing strategies
Monitor and enhance the performance of campaigns based upon KPI's, to ensure consistent optimisation
CRM and Email Marketing: Oversee CRM Email marketing system, to include list segmentation, email campaigns, automation, and not least, analytics.
Implement lead scoring, and lifestyle marketing programmes to improve conversion rates
Paid Advertising: Manage relationships with external marketing partners, ensuring they meet objectives / KPIs and reviewing performance of Google Ads
Analytics and reporting: Track, measure, and report on the performance of all digital marketing campaigns.
Manage key performance metrics, including ROI, lead conversion rates and customer acquisition costs
Work closely with the Design Marketing Manager and Content Marketing Manager to ensure consistency in messaging and visual identity across all digital channels.
Keep up to date with digital marketing trends, including AI advances and share relevant insights with the team.

Key Skills / Experience required:

A background in a similar level Digital Marketing role, within a B2B environment, is essential. Whilst you will not be managing a team directly, you will need to demonstrate the ability to own the Digital Marketing role, and very quickly add value to a busy, growth focused marketing department.
Strong Project Management skills are required, as you will be managing multiple campaigns / marketing projects, simultaneously.
A solid understanding of marketing funnels, lead generation and customer journey mapping is crucial
A logical and analytical mindset, with previous experience of creating reports and interpreting data
A creative mindset with a proactive approach to solving ever changing marketing challenges.
Previous experience in SEO initiatives, including building a strategy, reporting on success and managing external partners / agencies, would be ideal

If you are interested in this position, or if you would like additional details on the job role, or the client you would be working for, please get in touch with Joy Bruce at Collaborate Recruitment.

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