This new role has been created to support the brand customer communications. The Marketing Executive will be involved in all aspects of marketing, contributing to the growth and development of this established and prestigious brand. Success will be measured through the delivery of successful campaigns and positive customer feedback.
The successful candidate will have B2B marketing experience in a product-focused business.
- To work on campaigns from briefing to approval: including proof reading and gaining relevant approvals, requiring excellent attention to detail
- To contribute ideas and copy for customer communications and promotional product material - adjusting tone and content appropriate to various channels
- To research, write and gain feedback for marketing copy to be used in marketing material
- To support the execution of digital campaigns using email, social media, corporate and customer websites
- To support the team in the creation of catalogues and other printed collateral
- To liaise with other departments and team members who require marketing information and co-ordinate timely responses
- To support the co-ordination of customer events - organising displays, production of branded materials, and sales literature
- To ensure customer requests for images and data are responded to swiftly, requiring excellent written and verbal communication in order to represent the brands to the highest standard
- Close liaison with team members, Design and Product teams to enable effective planning of launch campaigns
- Occasional travel to our showroom or other locations to support set-up or other activity as required
Skills and Competencies
- Proven track record in B2B marketing with a creative mentality
- Team player, happy in a team environment
- Excellent prioritisation and organisational skills, with an aptitude for planning ahead
- Excellent communication and relationship building skills
- An eye, empathy and passion for product and marketing
- Able to show careful attention to detail
- Able to demonstrate a dynamic and agile approach to changing demands in a growing business
- An enthusiastic self-starter, able to research and take initiative
A marketing qualification and/or experience of a similar role is preferred. However, developing an interest in learning about the markets in which the brands operate will be necessary to be successful - building towards a keen interest in the external environment, such as competitor and customer activities.