Paid Social Specialist - DTC Digital Agency

Overview: An exceptional opportunity for a Paid Social Specialist to join an incredible digital advertising agency known for its focus on paid advertising, performance creatives, and email marketing for a variety of D2C brands—from small startups to large national names. This role offers a chance to make a significant impact on client success by driving high-performance advertising campaigns within a collaborative, data-driven team.

Role: The agency is looking for an experienced Paid Social Specialist with several years of expertise in paid social advertising and a proven track record of managing ad spend and driving ROI. You will collaborate closely with cross-functional teams to execute, optimize, and innovate paid social strategies for various brands.

Responsibilities:

Campaign Management:

• Develop and implement paid social advertising campaigns across platforms like Meta, TikTok, Snapchat, and Pinterest.
• Monitor and optimize ad campaigns to consistently achieve monthly ad spend and revenue KPIs.
• Utilize reporting tools such as Shopify Reports, Motion, Agency Analytics, and Triple Whale for data-driven decisions.
• Conduct A/B testing on new creatives, audiences, and strategies to scale campaigns.
• Collaborate with the design and marketing teams to ensure alignment with campaign objectives.

Client Relations:

• Foster strong relationships by setting clear expectations, understanding client goals, and delivering results that align with their objectives.
• Provide regular updates on campaign performance, offering insights and recommendations.
• Write direct-response copy that resonates with target audiences and produces engaging ads.

Creative Strategy:

• Champion creative strategies by developing testing roadmaps, analyzing performance, and exploring new creative angles.
• Work closely with the Head of Paid Social and team to align on campaign goals and client satisfaction.

Requirements:

• Extensive experience in paid social advertising, with responsibility for client accounts spending £30k-£50k monthly.
• Proficiency in Meta, TikTok, Snapchat, and Pinterest platforms.
• Proven ability to collaborate within cross-functional teams.
• Agency or startup experience, particularly within the D2C/e-commerce industry.
• Strong analytical skills with a keen attention to detail, interpreting data to drive campaign improvements.
• Self-motivated, proactive, and fluent in English.

Location: Fully remote, based in the United Kingdom (preference to candidates in Poole)

Salary: £30,000 - 40,000 per annum DOE

Benefits:

• 28 days of paid annual leave plus bank holidays.
• Access to £10,000 worth of training and courses for continuous development.
• Subsidized gym membership up to £50/month.
• A fully remote work environment with a dedicated laptop.
• Regular team social events and mentorship.