Marketing Lead

Position: Marketing LeadLocation: BirkenheadSalary: Up to £45,000 DOE

Please note: You must be based locally to Birkenhead and happy to commute to the office. The role can have flex but given the amazing culture they have created, they are looking for someone who can come into the office.

About the company:Our client is a fast-growing brand in the health, beauty, and wellness space, renowned for creating products that resonate with modern consumers. The company is passionate about innovative marketing and providing memorable customer experiences both online and in-store. This company is making waves in its sector and is now seeking a marketing professional to help drive the next stage of their growth.

About the role:We're looking for an experienced Marketing Manager on behalf of this thriving brand. You will take a digital-first approach and lead the execution of marketing campaigns across multiple channels, including events, social media, influencer collaborations, paid social, and store activations. You will also support the ecommerce team in optimizing online strategies to drive traffic and sales. The ideal candidate will have a strong background in the wellness or health and beauty sectors, though this is not essential.

Key Responsibilities:

• Develop and execute multi-channel marketing strategies, with a focus on digital, including social media, paid social, and content marketing.
• Plan and manage influencer partnerships, driving engagement and expanding brand reach.
• Oversee event planning and store activations to increase brand visibility and create meaningful in-person experiences.
• Collaborate with the ecommerce team to ensure seamless integration of digital campaigns and initiatives, optimizing for traffic and conversions.
• Produce engaging content that aligns with the brand's tone of voice and resonates with its target audience.
• Manage paid social media campaigns, ensuring ROI and alignment with broader business objectives.
• Work cross-functionally with the sales and creative teams to support wider marketing objectives.

Requirements:

• Proven experience in a Marketing Manager role with a digital-first mindset.
• Expertise in influencer marketing, social media strategy, paid social campaigns, and content creation.
• Experience in planning and executing events, as well as store activations.
• Strong understanding of ecommerce and how digital marketing drives online sales.
• Experience in the wellness, health, or beauty industries is highly desirable but not essential.
• Excellent communication and project management skills, with the ability to juggle multiple campaigns at once.
• Proficiency in social media management platforms and digital marketing tools.

If you're a strategic and creative marketer with a passion for driving results, this is an exciting opportunity to make a significant impact!

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.