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We are in search of a creative Content Marketing Manager for this role with a fast-growing SME business services company in Lancashire. This role will involve creating engaging content for various digital channels including social media, email, and company websites.
Client Details
Our client is an SME business services and consultancy firm, with an office in Preston. With a focus on innovation and high-quality service, they have a strong reputation in the market and are known for their commitment to excellence.
Description
The responsibilities for the Content Marketing Manager will include:
- Develop and implement comprehensive digital marketing strategies
- Ownership of social media platforms and manage content creation
- Creation of varied content from graphics, to video content, and long form written content.
- Monitor performance of all digital marketing campaigns
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Identify trends and insights, optimize spend and performance based on the insights
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Profile
A successful Content Marketing Manager should have:
- Degree in Marketing or a related field
- Experience with creative marketing software including Adobe Creative Suite.
- 2+ years experience in a creative content role.
- Proven working experience in digital marketing
- Experience in SEO best practices.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Strong analytical skills and data-driven thinking
Job Offer
On offer for the Content Marketing Manager role:
- Salary up to £37,000 - depending on experience.
- Opportunity for hybrid working.
- Be part of a vibrant, professional and friendly team
