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PPC Specialist
Salary £35-45k + bonus
Preston – 1 day a week in office
Are you a seasoned PPC expert ready to take on a dynamic role within a multi-business environment? Forward Role are supporting our client operating within the Engineering sector to recruit a Group PPC Specialist to lead, innovate, and optimise PPC strategies
online visibility, targeted traffic, and conversions through data-driven paid search initiatives.
Off-boarding the accounts from agency and bringing in-house, you will be ‘hands on' across several Google & Meta Ads accounts with a range of budgets, some operating within eCommerce and some Lead Gen capacities. Working as part of a small, close-knit and friendly marketing team, you will be reporting directly into the Group Marketing Director to build the overarching Paid strategy!
Your day to day:
As the Group PPC Specialist, you will:
- Develop PPC Strategies tailored to the unique needs of each company, aligned with overarching business objectives.
- Manage Campaigns on platforms like Google Ads, Bing Ads, and social media networks (e.g., Facebook, LinkedIn).
- Optimise Budgets to ensure cost-efficiency and strong ROI across multiple divisions.
- Conduct Keyword Research to identify growth opportunities and refine targeting.
- Create Engaging Ad Copy and collaborate with content/design teams for seamless user journeys.
- Monitor Performance Metrics such as CTR, CPC, and ROAS, delivering actionable insights to stakeholders.
- Run A/B Tests and apply results to enhance campaign performance.
- Analyse Competitors to adapt to market changes and maintain a competitive edge.
- Implement Remarketing Campaigns to re-engage audiences and boost conversions.
Your background:
- Experience:
- 3+ years managing PPC campaigns, preferably in multi-site or agency environments.
- Expertise in Google Ads, Bing Ads, and social media platforms.
- Strong proficiency in Google Analytics and bid management tools.
- Skills:
- Analytical mindset with data interpretation expertise.
- Excellent communication skills for technical and non-technical audiences.
- Adaptability to manage diverse industries and objectives within the group.
- Organised and detail-oriented with multitasking capabilities.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
