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SEO Specialist
Salary up to £35k + bonus
Preston – 1 day a week
Are you a seasoned SEO expert ready to take on a dynamic role within a multi-business environment? Forward Role are supporting our client operating within the Engineering sector to recruit a Group SEO Specialist to lead & innovate, and optimise SEO strategies as part of an internal marketing function.
Off-boarding the SEO accounts from agency and bringing in-house, you will be ‘hands on' across most aspects of SEO inclusive of on-page, off-page and technical SEO. Working as part of a small, close-knit and friendly marketing team, you will be reporting directly into the Group Marketing Director to build the overarching SEO strategy!
Key Responsibilities:
- SEO Strategy Development:
- Create and implement tailored SEO strategies for multiple companies within the group.
- Stay updated on industry trends, algorithm changes, and best practices.
- On-Page SEO:
- Optimise website content, metadata, and internal linking structures.
- Ensure content aligns with SEO best practices while maintaining brand voice and user experience.
- Technical SEO:
- Conduct regular site audits to identify and fix technical issues such as crawl errors and page speed.
- Ensure websites are mobile-friendly and optimised for search engine crawlability.
- Keyword Research & Content Optimisation:
- Perform keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.
- Collaborate with content teams to produce SEO-optimised blogs, product descriptions, and web pages.
- Link-Building & Outreach:
- Develop and execute off-page strategies, including link-building campaigns and partnerships.
- Strengthen domain authority through ethical and effective outreach practices.
- Competitor Analysis:
- Monitor competitor SEO strategies and identify opportunities for improvement.
- Collaboration:
- Work with divisional marketing teams, content creators, and developers to integrate SEO strategies into broader marketing initiatives.
- Align efforts with social media, paid search, and other digital marketing activities.
What We're Looking For:
- Experience & Education:
- 2+ years of SEO experience, ideally in a multi-site, agency, or multi-business environment.
- A degree in Marketing, Digital Marketing, or a related field is beneficial but not essential.
- Technical Skills:
- Proficient in SEO tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
- Strong understanding of both on-page and off-page SEO techniques.
- Experience with technical SEO, including site audits, mobile optimisation, and HTML/CSS.
- Attributes:
- Analytical mindset with excellent problem-solving skills.
- Strong organisational skills and attention to detail.
- Ability to adapt strategies for different industries and markets.
- Excellent communication skills for technical and non-technical audiences.
What's in it for you?
- Opportunity to work across a diverse group of companies with unique challenges and goals.
- Flexibility to work mostly remotely, in a hybrid setup from our Preston office one day a week
- Be part of a collaborative and dynamic marketing team driving growth and innovation
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
