Head of Digital Performance Marketing

Head of Digital Performance Marketing

Location: Brighton - flexi hybrid working

Salary: Competitive + benefits package

Contract: Permanent

Our client is a well-established B2C brand in the financial services sector, known for its strong employee retention and growth through acquisition. They offer a unique culture that combines innovation, business expansion, and the flexibility of a mid-sized company with a close-knit, family-like atmosphere. With a focus on work-life balance, they provide flexible hybrid working options, competitive salaries and benefits, and opportunities for personal and professional growth.

This is an exciting opportunity to take the lead on all performance marketing activities, owning the budget and strategy. You'll collaborate with in-house teams across CRM, CRO, Analytics, and Design, while also managing external lead generation and performance marketing agencies to drive success.

Key Responsibilities:

• Drive and scale high-quality lead generation.
• Oversee third-party lead generation partnerships, optimizing ROI, and identifying new partners.
• Create and execute marketing strategies across Paid Search, Social Media, and Affiliates.
• Manage PPC campaigns on Google Ads, Microsoft Ads, and social platforms (Meta, TikTok).
• Handle a significant acquisition budget, focusing on maximizing ROI and growth.
• Work closely with sales, CRM, analytics, and digital teams to optimize campaigns.
• Manage affiliate networks to secure 1st party leads.
• Contribute to CRM strategy, identifying upsell and cross-sell opportunities.

Skills & Experience:

• Demonstrable experience in digital performance marketing (agency or in-house).
• Demonstrable hands-on experience with Google Ads and Meta campaigns.
• Strong background in paid search, social, campaign management, and performance budget control.
• Experience managing third-party lead generation and performance marketing agencies.
• Excellent analytical skills with the ability to manage large datasets and derive actionable insights.
• Highly organized with the ability to manage multiple channels and campaigns simultaneously in a dynamic environment.
• Strong communicator with a passion for driving marketing performance and delivering measurable results.

Armstrong Lloyd is a marketing & sales specialist recruitment services provider. We support a vast range of global clients of all sizes. We offer a personal service that will give you the best possible outcome in the recruitment process.