- Creating and implementing comprehensive Go-To-Market strategies for ERP software, including launch plans, campaigns and sales enablement programmes.
- Collaborating with product teams to develop clear, compelling messaging that differentiates our product offerings from competitors.
- Collaborating with content teams to develop collateral, such as case studies, blog posts and videos to showcase the ERP software capabilities and customer success stories.
- Overseeing the planning and execution of campaigns to build brand awareness and generate leads and conversions.
- Developing marking materials, presentations and sales playbooks to equip the sales team with the tools needed to effectively sell our solutions.
- Working closely with sales, account management, and other departments to ensure cohesive marketing efforts.
- Establishing and tracking KPI’s such as lead conversion rates, traffic and ROI. Monitor and adjust strategies based on performance data.
- Providing regular update to leadership on campaign effectiveness, lead generation outcomes and contribution to overall revenue targets.
- Extensive experience in the same role, or a senior marketing role.
- Strong understanding of B2B marketing of ERP systems, such as Netsuite, Dynamics, Epicor, Business Central, Oracle, SAP, etc. is essential.
- Proficiency with digital tools, platforms and strategies (SEO, PPC, content and email marketing, social media).
- Experience of working closely with sales teams to ensure alignment with marketing efforts and sales targets.
- Strong leadership, strategic GTM thinking and excellent communication skills.