Sales Manager

Location: South UK – Reading (40-mile radius)Salary: £50,000 – £55,000Benefits:

• 25 days holiday plus bank holidays
• Company car or car allowance
• Private medical insurance for you and your family
• Death in Service benefit (4x salary)
• Generous pension scheme with 6% employer contribution
• Opportunities for professional growth and development

Our client is the UK’s largest Original Equipment Manufacturer (OEM) specializing in the design, manufacture, and installation of premium filling production lines for the beverage industry. Known for their Rolls Royce-level products, they deliver unparalleled quality and innovation to a client base that includes household names such as Britvic, William Grant, Refresco, and Thatchers Cider. This is your chance to join a company renowned for its cutting-edge technology, excellent customer service, and a strong foothold in a growing market.

With a focus on supporting blue-chip clients, the company provides tailored solutions that enhance production efficiency, reliability, and overall performance in high-demand environments.

As a Sales Manager, you will play a pivotal role in driving sales and managing relationships with key accounts in the beverage industry. You’ll be responsible for consultative solution-based selling, working with some of the most prestigious names in the industry to deliver high-value capital equipment solutions.

Your key responsibilities will include:

• Business Development & Sales:
  • Developing and managing relationships with blue-chip accounts.
  • Identifying and pursuing new business opportunities in your region.
  • Engaging in technical, consultative sales conversations to identify client needs and present tailored solutions.
  • Selling high-value capital equipment and Service Level Agreements (SLAs) to drive long-term partnerships.
• Technical Expertise:
  • Creating and presenting accurate and competitive quotations and proposals.
  • Understanding the lifecycle of production line machinery to provide comprehensive client advice.
  • Leveraging your technical expertise to discuss product performance, benefits, and innovations.
• Target Management & Negotiation:
  • Achieving and exceeding sales targets in a competitive and fast-paced environment.
  • Demonstrating excellent negotiation skills to close deals effectively.
  • Managing a high-volume workload, prioritizing tasks to meet deadlines and deliver results.

The ideal candidate will possess:

• Engineering qualifications (Electrical or Mechanical preferred) or equivalent practical experience.
• A solid background (3-5 years) in selling capital equipment or high-value technical products.
• Experience working with machinery in industrial or production settings is strongly preferred.
• Proven ability to manage and grow blue-chip client accounts, demonstrating strong relationship-building skills.
• Exceptional communication skills for holding technical consultative conversations with stakeholders at all levels.
• A solution-oriented mindset with a passion for solving complex client challenges.

We are seeking a dynamic, self-motivated individual who thrives in a target-driven environment and has a knack for delivering high-quality, technical solutions. You should be able to balance strong analytical thinking with excellent interpersonal skills to drive sales and build lasting relationships.

This is an exciting opportunity to be part of a growing industry with an established market leader. You’ll work with innovative products, have the autonomy to manage significant accounts, and benefit from an excellent compensation package and a supportive company culture.

Contact Dan Walton on to discuss this opportunity further. We look forward to hearing from talented professionals eager to make an impact in this thriving industry.