- Lead and execute digital campaigns across all digital platforms, building our follower base and driving engagement
- Grow and maintain databases to build a thriving online community for each brand
- Work with the product design team to plan and direct photo and video shoots that bring our brands to life and give them personality
- Write captivating copy for websites and help develop captivating content that drives traffic and sales
- Track and report on campaign performance, ensuring KPIs are met
- Collaborate with PR agencies to maximise seasonal promotions for each brand
- Manage and support trade shows, retail partnerships, influencers and sponsored expeditions for greater brand visibility
- Strong experience in a similar digital marketing role, preferably in eCommerce
- Experienced with website analytics, reporting, social media management tools, and content management systems
- Track record of growing a brand/s on social media, increasing followers and impressions/engagement
- Experienced in creating video content, photography, and design
- Highly organised with excellent project management skills
- Passionate about travel, the outdoors or fitness
- Excellent communication skills and able to influence and manage internal and external stakeholders effectively