Global Content Creator

Business Unit / Function: Global MarketingLocation: To be ConfirmedReports to: Head of Content

We are seeking a highly creative and experienced Content Creator to join our Global Marketing team and play a pivotal role in driving a broad brand transformation with a strong emphasis on content creation and e-commerce. The ideal candidate will have a background in luxury fashion brands and a deep understanding of digital content strategy, particularly in developing social-first content. You'll be responsible for producing high-quality video and still content that aligns with our brand's premium positioning, enhances our storytelling, and engages our target audience across key platforms.

Our digital team is built to deliver excellence across various touchpoints. The current setup includes:

• CRM and Data: A dedicated 3-person team focusing on managing customer data, email marketing, and leveraging AI for personalised content delivery.
• Content Factory: A social-first content unit specialising in producing compelling content for Meta platforms (Instagram, YouTube, and Facebook).

1. Content Creation

   • We are looking for social-first content creators with proven experience in developing high-quality video content for luxury brands.
   • The ideal candidate will be skilled in conceptualising, creating, and executing reels, video content, and storytelling pieces that effectively showcase our brand's identity and drive engagement.
   • High execution standards are required to maintain the quality and sophistication expected of a luxury brand.

2. Platforms of Focus:

   • Instagram: Primary platform for brand storytelling and customer engagement.
   • YouTube: Currently an underdeveloped channel. We need a content creator who can strategise, launch, and grow our presence on YouTube.
   • TikTok: In the early stages of exploration. Experience in TikTok content ideation and paid advertising is a strong plus.

• Creative Content Production:

  • Ideate, plan, and produce innovative video and still content that aligns with brand and platform requirements, with a focus on fast turnarounds and creative impact.
  • Lead all aspects of production, including shoot preparation, styling, location setup, and equipment management to ensure seamless execution.
  • Edit and animate raw footage into high-quality content formats suitable for social and digital media channels.

• Strategic Input & Collaboration:

  • Collaborate closely with the Content Factory and wider brand teams to bring creative briefs to life, providing strategic insights and ideation to elevate content quality.
  • Attend internal meetings and actively contribute to brainstorming sessions, ensuring alignment with broader brand and business objectives.

• Performance Analysis & Optimisation:

  • Regularly measure content performance using established KPIs, gathering insights on engagement and audience response.
  • Apply findings to refine and optimise content strategies, continuously pushing the boundaries of digital storytelling.

• Trend Awareness & Innovation:

  • Stay up-to-date with emerging trends, competitor activities, and platform-specific developments to propose new creative concepts and content opportunities.
  • Suggest potential partnership or advocacy collaborations to achieve breakthrough content that resonates with our luxury consumer base.

• An opportunity to shape and elevate our brand's digital presence through innovative and engaging content.
• The chance to work with a collaborative and passionate team, driving brand transformation on a global scale.
• Competitive salary and benefits, along with the opportunity to influence content strategy for a high-end brand.

We Are Aspire Ltd are a Disability Confident Commited employer