Marketing Executive

Marketing Executive required in Derby! Full time, permanent (Monday - Thursday office based and Fridays working from home) Location: Derby Salary: £25,000 - £26,000Are you a creative, strategic marketer looking for an opportunity to shape and drive marketing initiatives in a growing business? SF Recruitment are working with a fantastic business in Derby, who are looking for a talented Marketing Executive to join their team and play a key role in developing and executing marketing strategies that strengthen their brand and nurture customer relationships. About the Role:As a Marketing Executive, you'll be responsible for crafting compelling content, managing digital campaigns, and ensuring their marketing efforts align with broader business objectives. You'll focus on content creation, but with a strong understanding of how it fits into a wider marketing strategy. From engaging email campaigns to social media, webinars, and paid media, you'll have the opportunity to drive impactful marketing initiatives. Key Responsibilities:

• Content Creation & Strategy - Develop high-quality content for blogs, newsletters, social media, and email campaigns, ensuring messaging aligns with business goals.
• Customer Relationship Nurturing - Use data and insights to tailor marketing outreach based on customer engagement history, such as renewal reminders or health check offers.
• Campaign Management - Plan and execute strategic monthly sales campaigns across multiple digital channels, using Salesforce for email marketing.
• Digital & Paid Media - Oversee paid media, digital ads, and social media efforts, working with agencies for specialist support when needed.
• Website & SEO - Assist in updating and optimizing the newly rebranded website, ensuring best practices for SEO and user experience.
• Market & Customer Research - Understand customer behaviours and journey stages within the CRM, from initial contact to VIP client, using insights to refine marketing strategies.
• Webinars & Community Building - Prioritize online engagement over in-person events, focusing on building a strong B2B community through strategic marketing efforts.

What We're Looking For:

• A well-rounded marketing professional with a strong content background and an understanding of marketing strategy.
• Exceptional writing skills with a keen eye for detail-great grammar and the ability to spot errors are essential.
• Experience in B2B marketing, community-building, or industries where customer relationships are nurtured over time.
• Proactive and strategic thinker-not just focused on what goes out, but also when and why.
• Comfortable using CRM systems (Salesforce experience is a plus) and digital marketing tools.
• Ability to analyse data to inform marketing decisions.
• No degree required-strong writing and marketing skills are what matter most.

What's on Offer?

• Salary: £25,000 - £26,000
• Hybrid Working: 4 days in the office, Fridays from home
• Career Growth: The chance to develop your skills and take on more strategic marketing responsibilities over time
• Supportive Team Environment: Work alongside experienced professionals who encourage learning and growth

If you have a portfolio of written work, we'd love to see it! If it's strong enough, we may not require an additional writing task in the hiring process. If you're looking for that next step up in your marketing career, then please apply today and help shape the future of our marketing strategy!