Regional Sales Manager

BENEFITS

• Enhanced OTE bonus
• Car Allowance £5000 per year
• Pension
• Holiday allowence
• Staff discount

EXPERIENCE / SKILL SET REQUIRED - PLEASE NOTE ANY APPLICATIONS WITHOUT RELEVANT EXPERIENCE WILL NOT BE APPROACHED

• FMCG experience is a MUST - desirable would be sales within alcohol / brewery
• Sound understanding of a range of On-trade Customers.
• Customer Management (Selling and Negotiation skills).
• Strong Commercial Acumen & understanding of the P&L down to Gross Profit.
• Passion for delivering results.
• Proven track record of successful business development and prolific at opening new business.
• Ability to generate business plans and evaluate success.
• A determination and tenacity to succeed.
• Previous experience of working within a challenger business.
• FMCG experience
• Presentation skills, listening skills, administration and analytically skills, decision making, IT literate.

JOB DESCRIPTION

• Create, maintain and review an on-going customer business plan detailing account background, sales and profit.objectives, brand objectives and marketing support plan for each account, ensuring our Go to Market Strategy is fully embedded.
• To profitably manage and motivate all route to market customers to place more business with us, thereby gaining higher share of the on trade and drive greater reach of our brands.
• To deliver Company KPI's and individual KPis and other relevant targets.Undertake effective commercial negotiations with customers ensuring the deal is commercially viable and that all aspects of agreed deals are timely and well executed. This includes following up with trading agreements where possible.
• Support the Head Of Sales in planning and implementing the new business strategy within the region. Develop pool of leads for potential new business initiatives with relevant Wholesalers, Brewer and Regional Multiple Customers in the region.
• Establish and develop professional and productive relationships within key internal and external functions to ensure any customer issues are dealt with effectively to maximise business opportunities through all accounts.
• To gain and share competitor insight and market intelligence across the business to drive every commercial opportunity ensuring that information is shared with the right people to the best benefit the business.
• To operate an efficient and effective contact strategy with all customers, ensuring best use of time, investment and costs.
• Use of using a CRM tool in objective setting by account, call frequency management and journey planning effectively.
• Use and develop commercial acumen to ensure that that deals and initiatives are developed to achieve the right commercial balance of a win for the Customer and the best possible return for the business, ensuring that profit is a key consideration of any initiative.
• Ensure that accurate sales and profit forecasts by customer are completed and reviewed as requested.
• Ensure all aspects of customer management are managed to a high standard demonstrating a professional
• approach to account management.