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Digital Marketing Specialist | Rochdale (Hybrid - 2 days WFH) | Salary: Up to £38,000 plus 15% bonus potential
We are partnering with an innovative and rapidly expanding FMCG brand that is dedicated to offering high-quality products that enhance everyday life. With a strong passion for success, they are pushing the limits of digital marketing to strengthen their connection with an ever-growing customer base.
Digital Marketing Specialist Benefits:
- 28 days holiday plus bank holidays
- Life assurance
- Income protection
- Private medical
- Health and wellbeing products
- Pension
What You'll Do:
As the Digital Marketing Specialist, you will be integral in executing digital marketing strategies aimed at boosting brand visibility, customer engagement, and driving product sales. You will help promote the brand's core values, creative content, and digital strategies across various channels, directly supporting the company's growth and business objectives.
Digital Marketing Specialist Key Responsibilities:
- The Digital Marketing Specialist will develop and implement strategies to engage consumers across multiple digital platforms, including digital advertising, social media, website, email marketing, and e-commerce.
- Assist with the creation and execution of comprehensive digital marketing campaigns (paid ads, SEO, content, social media, email marketing, etc.) to enhance brand recognition and drive sales.
- Collaborate with the creative team to craft compelling digital content, including website copy, social media posts, blogs, and videos. Monitor and optimize content performance for SEO and engagement.
- Help manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), generating posts, engaging with followers, and ensuring a consistent brand voice. You will also assist with influencer partnerships.
- Support the planning and execution of email marketing campaigns, segmenting audiences, developing tailored content, and evaluating campaign performance.
What You'll Bring:
- Degree educated
- 3+ years' experience in a similar Digital Marketing Specialist role is preferred - prior experience in an FMCG business is a bonus but not a requirement
- Sound knowledge across socials, paid media, ecommerce etc. (Amazon would be highly beneficial)
- Strong written and verbal communication skills, with the ability to tailor tone and messaging for various platforms and audiences
- Exceptional attention to detail and analytical abilities to drive decisions and optimize campaign results
If you're enthusiastic about digital marketing and eager to be part of a rapidly growing FMCG brand, we'd love to hear from you!
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