Social Media and Marketing Executive

Job Title: Social Media and Marketing Executive
Location: Runcorn, Cheshire
Salary: £30,000 per annum + OTE £36,000 (performance-based bonus)
Reports to: Marketing Manager

About DCBL:

Direct Collection Bailiffs Ltd (DCBL) is the UKs leading provider of High Court Enforcement & Debt Recovery services, renowned for our professionalism and commitment to helping both businesses and individuals and exclusively featured on the popular TV show Cant Pay? Well Take It Away!.

As part of our continued growth and to enhance our brand presence, we are looking for a creative and dynamic Social Media and Communications Executive to join our marketing team. This is an exciting opportunity to play a key role in promoting our company values, services, and partnerships.

Role Overview:

As the Social Media and Communications Executive, your primary focus will be on increasing brand awareness, boosting engagement, managing customer enquiries, and showcasing the positive work we do. You will also be tasked with promoting our relationship with key partners and highlighting the staff incentives we offer throughout the year.

Additionally, you will be responsible for creating and managing social media advertising campaigns, reporting directly to the Marketing Manager, MD, and CEO. You will also collaborate with our PR agency to ensure consistency across all communication channels.

Key Responsibilities as aSocial Media and Communications Executive:

• Social Media Strategy: Develop and implement a social media strategy to increase brand awareness, enhance engagement, and promote DCBLs key initiatives, including our partnership with the Widnes Vikings and the DCBL Stadium.
• Content Creation: Design and produce engaging graphics, videos, and written content that align with DCBL's brand voice and messaging.
• Social Media Advertising: Create, manage, and optimise paid social media advertising campaigns across LinkedIn, Facebook, Instagram, and X.
• Community Engagement: Manage DCBL's social media channels, responding to customer enquiries and engaging with followers in a professional and timely manner.
• Collaboration: Work closely with our PR agency to ensure that all external communications, including press releases and media mentions, align with social media content.
• Reporting: Monitor social media performance, report on key metrics such as engagement, growth, and lead generation, and provide actionable insights to the Marketing Manager, MD, and CEO.
• Campaign Analysis: Regularly assess the performance of campaigns and adjust strategies as needed to meet KPIs.
• Internal Communication: Highlight staff initiatives, events, and success stories on social media to promote the company's culture and values.

Key Platforms:

• LinkedIn (primary focus)
• Facebook
• X (formerly Twitter)
• Instagram

Target Audience:

• Businesses (corporate clients and potential partners)
• Existing Clients (maintaining strong relationships and communication)

Experience & Skills Required:

• Minimum of 3 years experience managing social media platforms for a business.
• At least 1 years experience running paid social media advertising campaigns.
• Creative flair with a strong eye for design, producing visually appealing content (graphics, videos, etc.) that aligns with company branding.
• Familiarity with social media management tools (Hootsuite experience would be a plus; knowledge of other tools such as Sprout Social, Buffer, or Meta Business Suite also valued).
• Strong communication skills (both written and verbal), with the ability to engage with our audience and handle customer enquiries professionally.
• Ability to work independently and as part of a team, managing multiple projects simultaneously and meeting deadlines.
• Experience with social media analytics and reporting tools to track KPIs and campaign success.

Desirable Attributes:

• Proactive, self-motivated, and detail oriented.
• Creative thinker with a passion for developing engaging content.
• Comfortable working in a fast-paced, results-driven environment.
• Ability to collaborate across teams and manage external relationships with the PR agency.

Working Environment:

• Full-time, office-based role at DCBL's headquarters in Runcorn, Cheshire.
• Benefits include free food once a month, with a different catering company offering a variety of cuisines each time, free parking, and a free Mersey toll bridge pass.
• A supportive, team-oriented atmosphere with a focus on growth and development.
• Role diversity: If your skills and experience extend beyond social media marketing, there are opportunities to assist the team with other aspects of marketing, such as content writing, SEO, PPC etc.

Salary & Benefits:

• £30,000 per annum with an OTE of £36,000 (performance-based bonus).
• Opportunities for professional development and career progression within the marketing team.