Marketing Manager

Marketing ManagerWellingboroughHybrid - 2/3 Days a week in office£40,000 - £50,000Lead a small marketing team to deliver the marketing initiatives across multiple channels. You will managing all aspects of the marketing strategy, from campaign management and brand marketing, digital marketing, and event coordination. This role requires a highly organized individual with a strong background in CRM, marketing planning, budget management, and people management. You will lead a team of two direct reports and work closely with cross-functional teams to drive the brand forward. Key Responsibilities* Developing the annual marketing plan, aligned with business goals. * Managing the marketing budget * Monitoring campaign performance, providing detailed reports and insights to optimize future efforts. * Tracking and reporting on performance against the plan, making adjustments as necessary. * Campaign development, executing integrated marketing campaigns. * Overseeing the creation, implementation, and analysis of multi-channel marketing campaigns. * Brand marketing - leading the development and implementation of brand strategies that enhancing market position and customer engagement. * Collaborating with creative teams to produce compelling content. * Event coordination - Planning, managing, and executing corporate events, trade shows, and other marketing-related events. * Coordinating with external vendors to ensure seamless event delivery. * Analysing the success of events, gathering feedback and making improvements for future events. Digital Marketing- Overseeing online presence including website, SEO, social channels and paid. Managing SEO strategies to improve organic search rankings and drive website traffic. * Overseeing the company's social media presence, ensuring content is engaging and on-brand. * Working with web developers to optimize the website for performance, usability, and conversions. CRM Experience: * Building and managing CRM strategies to generate new business as well as nurture existing customer relationships. * Ensuring that the CRM system is effectively utilized * Analysing CRM data to inform targeted marketing efforts. * Prepare financial forecasts and reports, providing insight into the ROI of marketing activities. * Identify cost-saving opportunities without compromising on quality. * Mentoring, and develop a team of two direct reports, fostering a collaborative and high performance culture. * Conducting regular performance reviews, setting clear objectives and providing ongoing feedback. * Identifying training and development opportunities to enhance the team's skills and capabilities. Requirements:* Professional Marketing qualification(s) and / or proven experience (3+ years) in marketing management and leadership * Campaign Strategy & Overall Performance - across multi-channel disciplines, including email marketing, social media, digital marketing and traditional marketing and events * Proficient in data analysis and reporting, including GA.