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Brand Marketing Manager

Handpicked Recruitment Ltd
Posted 7 hours ago, valid for 21 days
Location

Salford, Greater Manchester M6 5UJ, England

Salary

£45,000 - £50,000 per annum

Contract type

Full Time

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Sonic Summary

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  • The position is for a marketing role at a leading independent video games label, requiring some travel to offices in Manchester, Wakefield, and Nottingham, with a hybrid work model of four days in the office per month.
  • Candidates should have previous experience in releasing games across multiple platforms, preferably in the indie or AAA space, and a strong background in creating and executing marketing strategies.
  • The role involves analyzing campaign performance, overseeing marketing deliverables, and providing detailed marketing strategies to ensure successful game launches.
  • Strong communication skills and an analytical mindset are essential, along with the ability to collaborate effectively within a team environment.
  • The salary for this position is competitive, and applicants should have at least three years of relevant experience.

About the job

Hybrid (will require some travel to our offices, 4 days in the office per month)

Offices Based at Manchester, Wakefield & Nottingham

Please only apply if you are based in the UK and have the right to work in the UK


Our client is a leading, independent video games label and creative partner for developers from all over the world. Our mission is: delivering pioneering indie games that players around the world will love for a lifetime.

Their company is the largest and longest-standing entity within a group which is listed on the London Stock Exchange


You will report into the Senior Brand Marketing Manager and work closely with the Head of Marketing.

You will take ownership for the creation & execution of marketing plans for your games. Working with internal specialists, agencies and external teams to deliver unique integrated marketing plans that deliver results.

Analyse and report on campaign performance throughout the lifecycle to inform strategic decision making of both live and future game releases.

Oversee marketing deliverables, this includes planning and accounting for assets requests, press opportunities, production and to the product plan. Proactively analyse the games marketplace and wider entertainment industry to understand game audiences, competitors, and changes in the industry.

Work with game teams to supply detailed marketing strategies to best deliver results for their games.

Bring excellence in creative thought and innovative ambitions to marketing campaigns, inspiring the best in others and always placing the players and product first.

Act as a champion of collaboration with your teammates: solve problems, elevate thinking and generate ideas however you can with the people closest to the product.

What we would like to see:

  • Previous experience releasing games onto multiple platforms, within indie or AAA space and anything in between.
  • Previous experience in creating and executing inventive marketing strategic to bring a diverse range of games to market.
  • An analytical mindset, with the ability to synthesize data, market trends and user feedback to assist the team in creating insightful product features.
  • Strong communication skills and a natural ability to influence. You should be a proactive, determined and effective cross-functional driver.
  • Positive attitude engaged work ethic, and the ability to work in a highly collaborative team environment.
  • Developer partner management / relationship experience.

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