Country Manager (UK & Ireland)

The Country Manager (UK & Ireland) is responsible for expanding and optimising sales structures to strengthen market positioning and align with the company's global strategy. This role will oversee all sales and marketing activities, ensuring growth, brand expansion, and the successful execution of key initiatives.

Company

Swarovski Optik is a global leader in high-precision long-range optical devices for hunting, birdwatching, and outdoor observation. With a commitment to excellence, innovation, and sustainability, Swarovski Optik is dedicated to providing premium products that enhance customer experiences. Our success is driven by a passion for craftsmanship, cutting-edge technology, and strong relationships with customers and partners worldwide.

Responsibilities

Business Leadership & Strategy

• Lead and manage the UK & Ireland business unit, driving revenue growth and market expansion.
• Develop and execute customised sales and marketing strategies to strengthen the Swarovski Optik brand.
• Align business activities with global corporate strategies and market-specific opportunities.
• Implement and oversee sales training programmes to enhance team performance.
• Oversee operational sales, revenue, and cost planning, ensuring financial targets are met.

Sales & Market Development

• Build and maintain strong relationships with key customers, implementing Joint Business Planning (JBP) and Annual Business Planning (ABP) initiatives.
• Monitor market trends, customer insights, and competitor activities to identify opportunities and risks.
• Lead the market launch of new products, ensuring strong positioning and customer adoption.
• Develop a strong network within target groups to support sales growth and brand visibility.

Operations & Financial Oversight

• Ensure compliance with financial and operational guidelines, including monitoring customer creditworthiness and managing the dunning process when necessary.
• Oversee sales data analysis, generating reports to inform strategic decisions.
• Implement brand communication guidelines to maintain a consistent and compelling brand image.

Team Leadership & Development

• Lead, coach, and mentor the sales team to drive performance and accountability.
• Conduct market mapping and customer planning exercises to enhance sales effectiveness.
• Manage forecasting processes to ensure accurate demand planning.
• Represent Swarovski Optik at key consumer and trade fairs, strengthening brand presence.

Experience & Skills Required

Professional Competencies

• Proven commercial experience in sales and marketing, ideally within premium consumer goods or optics industries.
• Experience managing a business unit, including P&L responsibility and strategic planning.
• Strong business development expertise, with a track record of driving growth and market expansion.
• Ability to think strategically and execute operationally, balancing long-term vision with immediate priorities.
• Financial acumen, including experience in budgeting, forecasting, and revenue management.

Personal Competencies

• Strong leadership and decision-making skills, with a proactive and results-driven mindset.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships across multiple stakeholders.
• Problem-solving and conflict resolution skills, with the ability to navigate challenges effectively.
• Team player with high social competence, fostering a culture of collaboration and accountability.

Location

• London, UK (with travel as required).

Employment Type

• Full-time, permanent role.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates