- Work For A Leading Online Retailer
- Permament Position
- Based Close To Bradford
- Planning, creating, and executing email marketing campaigns across various customer segments
- Support the optimisation of email automation workflows
- Analysing customer data using CDP tools to identify trends, patterns, and opportunities for improving campaign performance.
- Generate regular reports on key email marketing metrics
- Assist in the maintenance of customer segments / lists, ensuring data accuracy and integrity
- Assist in the segmentation of customer lists for targeted marketing initiatives.
- Optimising the use of CRM platforms and marketing automation tools.
- Implementation of customer loyalty programs and retention strategies
- Previous experience in CRM or email marketing roles, Ideally E-commerce.
- Proficiency in CRM platforms and marketing automation tools (e.g., Klaviyo, DotDigital, Mailchimp, Exponea)
- Strong A/B testing and conversion rate optimisation techniques
- Ability to communicate verbally and in writing with all levels within the companies.
- A solid understanding of data privacy regulations (e.g., GDPR, CCPA)
- Strong attention to detail and ability to manage multiple projects.