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I am supporting a thriving luxury brand in Sittingbourne with their search for a PR & Marketing Specialist who will be responsible for developing, implementing, and optimising marketing campaigns across multiple channels. With a strong focus on HubSpot, LinkedIn, and editorial content, a passion for writing and expertise in HubSpot is a must. Please not this role is office based with discretionary work from home days.
Day-to-day of the PR & Marketing Specialist role:
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Build and maintain relationships with trade publications and editors.
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Write and distribute press releases, articles, and opinion pieces.
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Manage advertising contracts and track editorial opportunities to boost brand exposure.
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Design and execute HubSpot marketing campaigns.
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Analyse campaign performance to optimize results and develop lead generation tools like landing pages and forms.
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Develop and manage a content strategy to increase visibility and engagement on LinkedIn.
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Run targeted campaigns and analyse their effectiveness to continuously improve outreach.
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Produce and refine copy for blogs, emails, sales events, and social media
Required Skills & Qualifications:
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Bachelor’s degree in Marketing, Communications, Journalism, or related field.
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Proven experience in marketing, copywriting, or content creation.
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Proficient in using HubSpot for email marketing, lead generation, and analytics.
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Skilled in managing and enhancing a professional LinkedIn profile.
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Excellent writing, editing, and proofreading skills.
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Knowledge of trade press and editorial dynamics.
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Strong analytical abilities with experience in data-driven marketing.
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Capable of working independently and as part of a team in a dynamic environment.
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B2B marketing experience is preferred.
Apply now for immediate consideration!
