Marketing Communications Manager (School Engagement)

Some of the key responsibilities would include:

• Lead on brand marketing activities and providing a customer perspective for colleagues across the organisation’s content development and overall messaging.
• Working closely with the head of department on engagement and visibility plans.
• Create content marketing strategies for social media, newsletters alongside delivering campaigns.
• Managing social media channels to connect with the organisation’s brand and in turn, increase both reach and engagement.
• Using analytics and data (both online and customer/school data) to make pro-active suggestions to the senior leadership team for approaches which will increase the impact of their brand marketing and communications.
• Creating effective reporting mechanisms to measure the impact of engagement activities and monitor performance against KPIs.
• Working closely with the product marketing team to ensure brand marketing and product marketing are aligned and effectively scheduled.
• Co-ordinating the organisation’s offering at events (virtual and in-person), including logistics, content preparation, promotion, staffing, budgeting and admin as required.

Some of the ideal experience required for this role would include:

• Working within the education sector or public sector.
• Experience with product marketing and having senior marketing experience across a range of channels.
• Strong project management skills.
• Strong stakeholder management experience, having the ability to adapt to different audiences.
• Basic understanding of market research techniques.

This is a fully remote role, with occasional travel into their Berkshire office.

£41,000-£46,000 pro rata (paid on a day rate inside IR35) depending on experience.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.