PPC Campaign Manager

My Client who are in the Energy sector are looking for a PPC Campaign Manager to join them on a permanent basis.

They are looking for someone with experience in the following:

• Proven experience as a PPC Manager or Paid Media Specialist, with a focus on Facebook Ads and Google Ads.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency with Facebook Ads Manager, Google Ads, Google Analytics, and other advertising platforms/tools.
• Experience with A/B testing, conversion rate optimisation (CRO), and remarketing strategies.
• Ability to analyse data, provide actionable insights, and make data-driven decisions.
• Excellent communication skills and ability to work independently or within a team.

You will be responsible for:

• Plan, create, and manage PPC campaigns across Facebook and Google Ads to drive traffic, conversions, and ROI.
• Conduct thorough keyword research, audience targeting, and bid strategies for maximum ad performance.
• Monitor, analyse, and report on campaign performance, identifying trends and areas for improvement.
• Optimise ad copy, landing pages, and overall account performance for better quality scores and ad rankings.
• Manage the advertising budget effectively to ensure the best return on ad spend (ROAS).
• Collaborate with cross-functional teams (marketing, design, etc.) to align campaign strategies with business goals.
• Stay up to date with the latest trends, tools, and best practices in PPC, Facebook, and Google advertising.
• A/B test ads, audiences, and strategies to continuously improve performance.

In return they offer a competitive salary based on experience and an opportunity for career growth within a fast-growing company.

To find out more abut my client and the role please send your CV to the relevant email address.