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Our client is looking for a Customer Marketing Specialist to support the Customer Marketing Manager in developing and executing innovative business development initiatives. Your focus will be on trade and retail marketing strategies that enhance customer loyalty and drive profitable sales growth.
Client Details
Our client is a leading global manufacturer in what they do and who known for innovation, safety, and performance. With cutting-edge technology and a strong focus on sustainability.
Description
Develop and implement industry-leading business development and trade activation initiatives to support key retailers and drive mutual sales growth
Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline) for key product segments
Identify and propose affinity marketing opportunities aligned with the company's brand values to support customer business growth
Assist in planning and executing marketing activities and events for key retailers
Support the implementation and review of business development and trade activation strategies for selected customers
Develop impactful POS materials, merchandise, and branding for retail and product categories
Ensure all Customer Marketing initiatives are integrated into internal communication plans
Work indirectly with customers through account managers, providing guidance and support in executing business development solutions
Collaborate with marketing teams to ensure a cohesive and integrated approach
Work with the BI Analyst to assess the effectiveness of customer marketing activities and monitor competitor strategies
Manage budgets set by the Customer Marketing Manager, ensuring cost-effectiveness
Oversee external agencies, including briefing, performance tracking, and service level measurement
Monitor and evaluate the success of customer marketing activities using agreed KPIs
Ensure consistent application of the brand identity
Profile
Professional qualification in marketing or a related field (preferred)
Strong understanding of the full marketing mix
Experience in B2B and B2B2C retail/trade marketing
Proven background in customer marketing and business development
Experience in agency management or working within an agency environment
Excellent English communication skills (written and verbal) with strong attention to detail
Up-to-date knowledge of marketing trends and best practices
Ability to manage multiple projects and workstreams simultaneously
Proactive, innovative, and able to take initiative
Job Offer
- Competitive Basic Salary
Bonus Scheme
25 Days Holiday
Private Heath Care
Pension Contribution
Gym on site, subsidised canteen
- On-site parking
