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Customer Focus:
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Strong understanding of digital customer psychology and behavior in an online/eCommerce environment.
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Proficient in developing user experience (UX) and user interface (UI) for online promotions and campaigns.
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Ability to think from the customer's perspective, ensuring a seamless and engaging shopping experience.
eCommerce & Technical Expertise:
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Skilled in developing and implementing effective promotional strategies aligned with business goals.
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Proficiency with digital marketing tools and platforms, ideally including Hybris.
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Expert knowledge in CRM, email marketing, digital communications, and analytics tools.
Analytical Skills:
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Strong ability to analyze data to measure campaign success and drive data-informed decisions.
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Experienced in managing qualitative and quantitative data sources for actionable insights.
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Knowledgeable in pricing models, discounts, short-term vs. long-term success criteria, ROI assessment, and true incremental value calculation.
Project Management:
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Excellent organizational skills to manage multiple complex campaigns and projects simultaneously.
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Hands-on experience with workflow and prioritization tools such as Jira or similar platforms.
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Understanding of Agile principles and their application in project execution.
Key Attributes:
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Communication Skills: Excellent verbal and written communication skills; adept at engaging with various departments and stakeholders at all levels.
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Exceptional Organization: Proven ability to manage complex campaigns and projects while adhering to time and budget constraints.
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Creativity: Innovative thinker capable of designing engaging and effective promotional campaigns; strong problem-solving abilities.
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Attention to Detail: Ensures accuracy and consistency in promotional materials and pricing.
Additional Desirable Skills:
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Budget Management: Experience in managing budgets and optimizing spend to maximize ROI.
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Agency Management: Skilled in working with external agencies, defining scope, prioritizing work requests, negotiating terms, and ensuring high-quality deliverables.
If you have a passion for digital marketing and are ready to take on a challenging role working for a fun, dynamic and exciting organisation, we would love to hear from you.
