- Driving brand transformation across multiple platforms including print, digital and on-the-ground, enabling a consistent brand identity across the board
- Leading activities surrounding workforce apparel branding, international campaigns and physical advertising across the key operating regions
- Maximising the return on investment (ROI) for the marketing spend and budget across partnerships, advertising and sponsorships, seeking out opportunities optimise this where possible and reviewing challenging avenues
- Utilising all major online platforms for marketing including LinkedIn, Instagram, X, TikTok and YouTube, ensuring the business is maximising the use and effectiveness of each tool
- Taking the initiative to use AI-powered tools as needed to support on engagement and growth
- Creating, editing and producing high-quality, engaging marketing videos for use across campaigns and social media
- Spearheading the launch and ongoing running of the business podcast and video series across multiple channels, promoting engagement where possible and ensuring relevant and interesting content
- Creating interactive brochures, supported with impactful video content that enables the viewer to engage with the brand and really bring it to life
- Driving the development of the marketing strategy, including the delivery and ongoing management, with sound analysis to identify strengths and weaknesses
- Collaborating with internal teams on the development and scale of the new market-disrupting service and app
- Extensive marketing experience, gained from within a senior marketing role
- Excellent exposure to digital and social media marketing, including thorough knowledge of all the mainstream platforms (LinkedIn, Facebook, Instagram etc)
- Experience working on marketing strategies including analytics and reporting
- A flare for brand building and storytelling
- Strong working knowledge of tools such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro, Filmora, Meta Ads, LinkedIn Ads or Google Analytics (or any other comparable software similar to the above)