Area Sales

Job Title: Area Sales - London

Location: London & Surrounding Areas

Pay Range/details: Competitive Salary + Bonus + Vehicle

Contract Type: Permanent

Omega are working in partnership with a well-established distributor of Turfcare machinery and equipment who are looking to appoint a driven and customer-focused Area Sales Representative to cover the London region.

This is a fantastic opportunity for a motivated sales professional with experience in capital equipment, machinery, or turfcare solutions to take ownership of a defined territory and develop strong customer relationships through expert advice, demonstrations, and support services.

Key Responsibilities - Area Sales

• Grow sales and market presence across the London region by providing timely demonstrations, quotations, and technical support.

   

• Identify and convert new leads while nurturing long-term relationships with existing clients.

   

• Work collaboratively with service centres and internal teams to deliver excellent aftersales support and advice.

   

• Manage the full sales process - from quotation and finance options to installation, delivery and customer follow-up.

   

• Coordinate and carry out customer demonstrations using available demo stock and in liaison with regional teams.

   

• Deliver product handovers and operator training with support from the training team.

   

• Ensure customer satisfaction is maintained post-delivery and installation.

   

• Maintain accurate customer information and activity through the company CRM system.

   

• Drive the success of sales and marketing campaigns within your territory.

   

• Monitor and ensure all product registrations and systems are kept up to date.

   

• Achieve agreed KPI and bonus targets consistently.

   

Qualifications & Requirements - Area Sales

• Excellent verbal and written communication skills.

   

• Confident and professional presentation and customer-facing manner.

   

• Strong commercial acumen and a solution-driven mindset.

   

• Ability to manage a varied workload and prioritise tasks effectively.

   

• IT literate, particularly with Microsoft Office and CRM systems.

   

• A team player with the ability to work independently and proactively.

   

• Previous experience in sales of turfcare, agricultural, or capital equipment is highly desirable.

   

What we can offer - Area Sales

• Competitive salary with performance-based bonus structure

   

• Company vehicle, phone and laptop provided

   

• Company pension scheme

   

• Ongoing professional development and training

   

• Supportive team environment with opportunities for growth

   

• Autonomy and ownership of your region

   

For more information on this role, please contact Kieren Provis on (phone number removed), or send a copy of your CV to (url removed)

Candidates currently working as a Territory Manager, Area Sales Manager, Technical Sales Representative, or Business Development Manager within machinery, grounds care, or capital equipment sectors may be suitable for this role.

For more opportunities, please visit our website: (url removed)

Omega is an employment agency specialising in opportunities at all levels within the Engineering, Manufacturing, Aerospace, Automotive, Electronics, Defence, Scientific, Energy & Renewables and Tech sectors.