Marketing & Lead Generation Specialist, St Albans (Hertfordshire), £30,000 - £40,000, Hybrid

Package: £30,000 - £40,000, plus competitive bonus and excellent benefits package with hybrid working

My client based in St Albans is a well-established independent firm of Financial Advisers, who have built a lasting reputation for providing the highest levels of non-jargon-based advice on Pensions, Investments, Retirement Planning, Tax Planning, IHT, Trusts, Mortgages, and Protections to clients across Hertfordshire. Having worked closely with this firm for over 6 years, we have seen them grow organically and have placed a number of people with them, who have thrived under their support and management. As they continue to grow, they are seeking a proactive Marketing & Lead Generation Specialist to enhance their client outreach and drive business growth.

Key Responsibilities:

• Lead Generation:
  • Develop and execute lead generation strategies to attract potential clients.
  • Manage and optimise digital campaigns (Google Ads, LinkedIn, Facebook, etc.).
  • Identify new opportunities through research, industry events, and partnerships.
• Content & Digital Marketing:
  • Create and manage engaging content for the website, blog, social media, and newsletters.
  • Collaborate with financial advisers to produce educational and promotional materials.
  • Oversee SEO and website performance to improve visibility and engagement.
• CRM & Database Management:
  • Maintain and update the CRM system with accurate client information.
  • Segment and nurture leads through automated email campaigns and follow-ups.
• Analytics & Reporting:
  • Track and analyse campaign performance, providing insights and recommendations.
  • Present regular reports on lead generation and marketing ROI.

Qualifications & Experience:

• Experience in marketing, lead generation, or business development (ideally within financial services or a regulated industry).
• Proficiency in digital marketing tools (HubSpot, Mailchimp, Google Analytics, etc.).
• Strong writing and communication skills.
• Ability to work independently and collaboratively within a team.

What We Offer:

• Competitive salary and performance-based incentives.
• Professional development opportunities.
• Supportive and inclusive team environment.
• Flexible working options/Part Time Option

If this Marketing & Lead Generation Specialist role sounds of interest or any other roles, or you would like to discuss other opportunities that I am current working on, then please get in touch. For more details, please contact Sam Negbenebor at Financial Divisions.