Senior Marketing Analyst

Location: Hemel HempsteadSalary: £45,000 - £50,000 per annumContract Type: Permanent, Hybrid

We are exclusively partnering with one of the UK's most successful publicly listed companies to find an exceptional Marketing Analyst to join their growing in-house team. This is a rare opportunity to work with a financially stable organisation with ambitious growth plans across multiple locations nationwide.

Our client is seeking a data-driven Marketing Analyst who will transform marketing performance data into strategic insights that drive business growth. You'll be partnering directly with senior marketing leaders to optimise campaign performance, enhance customer engagement, and maximise marketing ROI.

• Work in a hybrid model (3 days office/2 days remote)
• Join a successful business with national presence and continued expansion
• Utilise cutting-edge marketing technology and analytics platforms (Power Bi)
• Drive data-driven decision making across all marketing channels
• Directly impact business success through your analytical expertise

• Lead campaign performance analysis and provide recommendations to enhance marketing effectiveness
• Partner with marketing leadership to develop data-driven strategies
• Build and maintain comprehensive marketing dashboards and reporting frameworks
• Conduct channel performance analysis to optimise marketing investment
• Develop customer segmentation models for targeted marketing initiatives
• Manage the Customer Data Platform, ensuring data quality and compliance
• Support ROI analysis across all marketing activities
• Translate complex data insights into actionable business recommendations

• Proven experience in marketing analytics with a focus on performance measurement
• Strong data visualisation skills and ability to communicate insights effectively
• Experience with BI tools (Power BI/MS Fabric preferred)
• Working knowledge of SQL or Python for data manipulation
• Experience with customer segmentation and campaign attribution modelling
• Commercial understanding of marketing analytics in a B2C environment
• Collaborative approach with excellent stakeholder management skills
• Self-motivated with a proactive, solutions-focused mindset

• Competitive salary of £45,000 - £50,000
• Comprehensive benefits package including generous holiday allowance
• Ongoing professional development opportunities
• Additional lifestyle and wellbeing benefits