Marketing Manager

Alma Personnel are pleased to announce that they are recruiting on behalf of their Stafford based specialist organisation for a Marketing Manager based on site.

This position demands a very much hands on proactive approach who can blast the company's brand image and presence to the highest level whilst engaging with client over multiple platforms.

So a key role in shaping the future of their marketing strategy, mixing creativity and analytical skills to maximise results.

• Develop and execute comprehensive marketing strategies to increase brand awareness and drive sales growth. Ensure a consistent brand voice across all channels.
• Oversee the planning and implementation of marketing campaigns, including digital, print, and event marketing. Focus on lead generation, brand positioning, and customer engagement, ensuring content resonates with our key audiences (e.g., architects, contractors, and clients in the construction industry). Attend other sites during campaign launches.
• Lead the development of digital marketing strategies, including social media, SEO, email marketing, and content creation. Leverage platforms like Linked In and explore emerging trends, incorporating modern engagement techniques (e.g., animations seen on video channels) to create impactful marketing materials.
• Create or oversee the creation of high-quality marketing content, including brochures, case studies, videos, presentations, and online materials. Develop a robust strategy for gathering and utilizing visual content from various company locations
• Collaborate on the organization and promotion of events, such as CPD sessions, trade shows, to highlight innovative and sustainable solutions. Engage key partners and clients through effective event marketing strategies. You will be expected to attend any events.
• Uphold and enhance the company brand, ensuring it accurately represents our values of the company
• Monitor, analyse, and report on the performance of marketing campaigns, using data to refine strategies and drive continuous improvement. Utilize tools like Monday.com for campaign tracking and reporting

Skills

• Proven experience in a marketing leadership role, ideally within the construction, design, or manufacturing sector
• Strong digital marketing skills, including content creation, SEO, and social media strategy
• Experience in event marketing and coordinating client engagement activities.
• Ability to work with data and analytics to measure success and drive informed decisions
• Excellent communication skills, with the ability to articulate ideas clearly and effectively to various audiences
• Strong leadership qualities, capable of motivating a team and driving a collaborative culture
• Proficiency with marketing tools

A fantastic opportunity available for the right candidate to join a forward thinking organisation with scope to grow with the company.

If you feel you have you have the right skills and experience, apply now stating why you would think you would be suitable for this position.